3 episodi

Publicis Sapient dives into the world of retail. This is a watershed moment for retailers -- many are not up to the challenge of succeeding, or even staying alive, in these times. The imperative for transformation is clear: Retailers need to focus on e-commerce profits, harnessing data to drive growth and seamlessly integrating their offline and online experiences. Net, they need to win in digital. We discuss how retailers can make the seemingly impossible, possible.

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    • Gestione

Publicis Sapient dives into the world of retail. This is a watershed moment for retailers -- many are not up to the challenge of succeeding, or even staying alive, in these times. The imperative for transformation is clear: Retailers need to focus on e-commerce profits, harnessing data to drive growth and seamlessly integrating their offline and online experiences. Net, they need to win in digital. We discuss how retailers can make the seemingly impossible, possible.

    The Death of Free Shipping With Retailers

    The Death of Free Shipping With Retailers

    Publicis Sapient explores how retailers should approach the rise and demise of free shipping. The struggle that retailers are facing when it comes to shipping is real. Consumers are demanding free and fast shipping--and for many retailers, this is not economically viable. From managing the costs associated with the final mile, to controlling the costs associated with product returns, the list of considerations is endless. As retailers swim in a sea where they are considering supply chain modernization, driving e-commerce profitability, harnessing data to drive growth, managing margin erosion and rewarding loyal customers, their growing list of responsibilities makes controlling shipping expenses a heavy anchor.

    • 37 min
    What it Means to Be a Big & Nimble Retailer

    What it Means to Be a Big & Nimble Retailer

    Publicis Sapient discusses what it takes for retailers to compete in an era where small, agile, digital natives are cannibalizing their sales. Gone are the days when big retailers could slowly adapt to changes around them. In this era where dramatic transformation is a necessity, we explore whether retailers can "dip their toe in" digital transformation, or need to make sweeping changes. Taking pages from those who are successfully adjusting (we're looking at you, Walmart) – where should retailers start in their journey to becoming the proverbial "elephant on the balancing ball"?

    • 26 min
    It's time for Retailers to Get to Know Gen Z

    It's time for Retailers to Get to Know Gen Z

    Publicis Sapient delves into how retailers need to adapt in order to prepare for Gen Z consumers. Gen Z is a generation that has always been online, they've engaged with social media for most of their lives and they have unique demands for the brands they're loyal to. Retailers need to adopt a L.E.A.D. approach, one that is light, ethical, accessible and "dataful" to win with this cohort.

    • 40 min

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