Marketing Helsinki Tan Lay

Darren McStay shares his story of discovering acting classes as a way to deal with introversion and panic attacks.

Today Darren is experiencing success with several acting roles in Finnish film and television, as well as through his entrepreneurial venture, 'Improve Your Voice' coaching services.

Hosted by Heidi Akselin.

Joel Willans is an author, creative director and the founder of various popular online communities including Very Finnish Problems which is one of Finland’s most popular social media brands. 

Here we discuss the divide between sales and marketing, selling to Finns vs selling to non-Finns, launching and growing a Facebook page to 15 thousand fans in one month organically. But, my favorite part is when Joel talks about discovering some of the happiest words in the world!

My guest in this episode is Alan Weiss PhD. He’s a consultant, speaker, author, coach.
We talk about:
- the first ever consultant
- the kind of people that welcome coaching
- differentiating as a generalist in a competitive market 
- being humble as an expert
- small town Finland in 1963 (!) ... and more.

Risto Kuulasmaa is an entrepreneur and executive coach with a background in events, media and tv production.

He has also just launched 3 travel startups in the midst of a global pandemic.

Katja Presnal is an American Advertising Award-winning business and marketing strategist who has worked with Fortune 100-companies and startups.

She recently launched Insider Society success accelerator for women entrepreneurs and her book Big Rich Money: How To Turn Your Business Intentions Into A Profitable Company (together with Candice Kilpatrick Brathwaite) comes out in August 2021.

https://www.linkedin.com/in/katjapresnal/
https://presnal5.com/

My guest in this episode is Andrew Deutsch CEO of Fangled Tech.

We discuss some philosophy behind sales and marketing. How do we deal with the differences in selling with humility vs with boldness? Should we be mindful of adhering to culture differences when selling internationally? Is there a drawback to being too humble? And somehow we found ourselves discussing tactics behind selling a pig.