Paid Media Coffee Nebo

In this special episode, recorded for our friends at INBOUND, we dive into the many ways that user experience (UX) intersects with paid media. Our host, Kelly Mancuso, Vice President of Paid Media at Nebo, joins Brian Easter, Anna Swinyer, and Cael Olsen for this spirited and educational discussion. Grab a cup of Joe and learn how UX and paid media can work together to elevate each other’s strategies.

2020 is here, and the future is now. Our host Kelly Mancuso, along with Brian Easter, Alexa Munoz, and Casey Baker kick off Season 2 of Paid Media Coffee discussing significant paid media trends for the new year. Pour a cup of coffee! It’s time to take a fresh look at your accounts in this new decade and get ready for all of the exciting opportunities to come.

In Episode 2 of Season 2 of Paid Media Coffee, we take a deep dive into the Facebook ecosystem. Facebook continues to be a provocateur and a significant dominating force in the paid social landscape. Listen as host Kelly Mancuso, Haley Stauffer, Meleigha Millman, and Amanda Oliver give you an overview of the direction Facebook is going, along with recommendations to optimize your campaigns.

As consumers and marketers, we’ve all been frustrated when we are served generic or irrelevant ads on the Internet. Join us in Episode 3 of Season 2 of Paid Media Coffee, where we discuss many of the platforms now available for dynamic and highly personalized creative content. Host Kelly Mancuso along with Casey Baker, Nick Toomey, and Alexa Munoz, tell you why dynamic content is a strategic tactic you need to leverage. Get a cup of your favorite hot beverage and follow along to learn more.

According to AdWeek, Over-the-top (OTT) ad revenue is poised to increase by 15% over the next decade. In this episode from Season 2 of Paid Media Coffee, we investigate how advertisers can take advantage of the raise in Connected TV as more and more people cut the cord. Our host Kelly Mancuso welcomes Oliver Brantley, Casey Baker, and Alexa Munoz to walk you through which pitfalls to avoid and the ins and outs of Connected TV advertising. Make sure your coffee is piping hot as you join us today.

Season 2 of Paid Media Coffee is about looking ahead to changes in our industry. Join us in episode 5 as we walk through the evolution of paid search with host, Vice President of Paid Media, Kelly Mancuso, President of Nebo, Kimm Lincoln, Co-founder of Nebo, Brian Easter, and Senior Paid Search Manager, Anna Swinyer. Pour yourself a cup of joe and listen as we start with the origins of paid search and continue onto new macro trends you should plan to utilize now.