Peter Knights — When the Buying Stops, the Killing Can Too Laurie Hood's Difference Makers

Peter Knights is one of the biggest names in wildlife conservation and advocacy. As founder and president of WildAid, he may be the most influential "difference maker" of our time. In Part One of Laurie Hood's two part interview, Peter describes how he began his life's work as a wildlife trafficking investigator and ultimately founded WildAid, the global leader in the concept of demand reduction—which vigorously combats the illegal wildlife trade, a multi-billion-dollar global industry largel...