Programmatic Advertising: How to deliver the right message, to the right target, at the right time.

In today's episode we will talk with Stefano Restelli, a manager at Zalando, about programmatic advertising. We will learn how the right content is delivered to the right target at the right time with the aid of technology. We will start from the surface, understanding what marketing and programmatic advertising are, and then we will delve deeper into the connections between this discipline and Data Science and Artificial Intelligence.