Round Table China China Plus

Imagine you're launching a new product in 2024. Who would be the best spokesperson, a celebrity endorser or the company's founder? These days, more and more founders and CEOs are stepping into the spotlight as the face of their brands. Does this help to build trust and credibility for the brand? Or will it create risks if that person's reputation takes a hit? / Heart to Heart - please send your audio questions to ezfmroundtable@foxmail.com (21:54)! On the show: Heyang, Yushun & Steve Hatherly

Brace yourselves, coffee lovers, as China's coffee industry is brewing up a storm of epic proportions. What was once a niche market is now a full-blown caffeine craze, with coffee shops popping up like mushrooms after a rainstorm. From artisanal roasters to international giants, everyone wants a piece of the action! We take a look at the competition, as fierce as a triple shot of espresso. On the show: Heyang, Yushun & Steve Hatherly

Celebrate World Biodiversity Day with Heyang, as she embarks on an unforgettable journey through the rainforests of Xishuangbanna, Yunnan Province. Will she spot the elusive wild Asian elephants in their natural habitat? Experience the thrill of the search, the beauty of biodiversity, and Heyang's heartfelt reflections of being in wild nature.

The 26th Shanghai International Film Festival, a 10-day movie lovers' dream, is in full swing. Plus, with artificial intelligence technology shaking up the industry, get ready for a cinematic adventure like no other! On the show: Heyang, Li Yi & Yushun

Savvy shoppers, time to assemble! We are unboxing the spoils of June 18th, a major ecommerce promotional day! From green buys to AI vibes, seasoned Chinese online shoppers vote with their wallets. What are this year's biggest ecommerce shopping trends? /The unlikely mathematical glory of a vocational school genius (15:35). On the show: Heyang, Li Yi & Yushun

Qianwei County in Southwest China's Sichuan Province is known as the "Jasmine Capital of China". But in recent weeks, it is in the news for supplying gardenia flowers instead, with prices at least tripling from their normal levels. The sharp increase in the price of this fragrant flower is driven by the country's beverage industry. / Motivational Monday (19:43)! On the show: Laiming, Niu Honglin & Brandon Yates