Stacking Growth | The B2B Go-to-Market Podcast Refine Labs

Our host, Steph Crugnola, is joined this week by our truly magical Lead Designer, Monica Beesting.

In this episode they talk about how to maintain brand identity while pushing boundaries, effectively entertaining your audience, and creating scroll stopping ads.

See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠

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Megan joined Justin Norris In a recent Revops FM episode to discuss her professional experiences and development. Megan talks about the difficulties and successes in growing an agency that has become a B2B marketing standard-bearer. She offers insights into the strategies that spurred their remarkable expansion.

From RevOps FM: 

Refine Labs has had a seismic impact on B2B marketing.

Whether you agree with their philosophy or not, it's hard to deny its influence. They've set the agenda, defined the terms of the debate, and challenged many aspects of the status quo.

Former CEO Chris Walker catapulted the agency to prominence with his LinkedIn thought leadership. But behind the scenes, there's also been an intricate operational odyssey to scale Refine Labs from scratch to nearly 100 employees.

Today's guest, Megan Bowen, partnered with Chris from the beginning as COO before taking over as CEO in January of 2024. In this no-holds-barred episode, she shares an operational perspective on building Refine Labs, with candid stories and insights about scaling a service-based business, riding the hyper-growth rollercoaster, and weathering economic storms.

See the full video and more on our YouTube channel

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The next Expert Session, featuring Kyle Coleman will take place on June 6 at 12pm central. Register Here.

Check out our new partnership with Aspireship⁠⁠⁠



Our host, Steph Crugnola, is joined this week by our truly magical Lead Designer, Monica Beesting. They talk about getting everyone on the same page when you begin to tackle designing (or re-designing) your company's creative strategy.

See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠

Stay on top of all Refine Labs news and events by⁠⁠⁠ subscribing to our newsletter⁠⁠⁠.

Megan joined Chris DuBois on the Agency Forward Podcast to talk about how changing buyer behavior has affected and impacted agencies. Megan talks through the contradicting truths that people hold, how they know they should change their agency playbook with the evolution in buying behavior, but don’t follow through on changing their processes. She goes through the components that make a strong, stand out agency, and highlights the importance of highlighting your team’s experience as the product customers are getting. Megan gives tactical advice to CEOs on building a core strategy that works.

See the full video and more on our YouTube channel

Stay on top of all Refine Labs news and events by subscribing to our newsletter.

The next Expert Session, featuring Peep Laja will be on Thursday May 16 at 12pm central. Register here. 

Megan joined Timy to chat about the facets of her life and career that led her to be the leader she is today. Their discussion encompasses Megan’s initial aspirations, followed by critical decisions that were instrumental in her success. Her story offers both motivation and practical advice for aspiring professionals.

Megan elaborates on her significant life experiences, highlighting the distinct concepts of self-assurance and self-worth. Her professional trajectory is distinguished by notable accomplishments, especially in the areas of customer retention and relationship management. Megan engages in a nuanced exploration of leadership from a female vantage point. She offers striking observations on the prejudices and obstacles encountered by women in a professional setting, providing a frank examination of her progression through a challenging and noteworthy career.

See the full video and more on our YouTube channel

Stay on top of all Refine Labs news and events by subscribing to our newsletter.

The next Expert Session, featuring Peep Laja will be on Thursday May 16 at 12pm central. Register here.

Check out our new partnership with Aspireship⁠⁠



Sidney Waterfall, SVP of Go-To-Market Strategy at Passetto, joins Steph Crugnola to talk about Attribution and Funnel Tracking.

In this episode, Sidney goes into Hybrid Attribution - the do's and don'ts, and how to get leadership buy-in.

See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠

Stay on top of all Refine Labs news and events by⁠⁠ subscribing to our newsletter⁠⁠.