Stop Being Boring: How to Get Funny With Your Copy (& Get Customers‪)‬ Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

Funny marketing is memorable, but it’s also not easy. What if there’s a framework to help you use humor in your marketing?
My guest today will teach you how to be funny with your copy and increase conversions.
Lianna Patch is an expert conversion copywriter and Copy Director at SNAP Copy.
In this episode, you’ll learn how, where, and when to use humor in your copy, how to find jokes that resonate with your audience, and how to convince clients to take risks and get funny.
Topics covered:
Is there any industry that’s too serious for humor?How to convince your clients to use humorHow to research your customer’s sense of humor?How to make sure that the humor isn’t “off-brand”How to create a joke from customer reviewsThe improv’ frameworks you can use to produce humor on your copyHow to codify humor in your companyHow to use humor in “high-tension” moment in the customer journeyWhy humor can increase trustWhat Lianna thinks marketers should learn in 5, 10, 50 yearsResources mentioned:
Learn InboundCards Against HumanityMichael Scott’s improv skit (The Office)KlaviyoPunchline Conversion CopywritingSNAP CopyPratfall Effect in Marketing: Admit Your Flaws to Win Customers
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Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
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