33 min
Stories for Good - Every Company is Mission Driven with Dan Sieger Storytelling for Engagement
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- Marketing
Dan Sieger from Stories for Good is our guest on this episode. As a writer and brand strategist, Dan believes your story is never finished. Instead, your story responds to the market and evolves over time. He uses the example of an employee - when they join a company vs a year later, their story and their profile changes. We discuss how every company is mission driven and that the one thing you truly own is your brand story. Connect with Dan: https://www.linkedin.com/in/danielsiege...
Dan Sieger from Stories for Good is our guest on this episode. As a writer and brand strategist, Dan believes your story is never finished. Instead, your story responds to the market and evolves over time. He uses the example of an employee - when they join a company vs a year later, their story and their profile changes. We discuss how every company is mission driven and that the one thing you truly own is your brand story. Connect with Dan: https://www.linkedin.com/in/danielsiege...
33 min