Subscription Radio Ben Fisher

Meet Matthew Barnes.
He's a mechanical engineer who knows DTC subscriptions inside-out. Brands like Jot, Earth Breeze, and Fat Snax hire him to scale & optimize their business.
His key insight? Focus on lifetime revenue, not just new subscribers.
Why? Think of a bathtub. New customers are water flowing in. Churn is the drain. To fill the tub, you need more flow in vs out.
Eventually, churn caps growth. So get new customers while minimizing churn.
In this episode, Matthew reveals marketing strategies that thrive. And why others flop.
Join host Ben Fisher to explore customer behavior, optimizing revenue, and subscription fatigue risks.
Matthew's insights will shake up your thinking. And show how to spark growth.

Mikko Rekola is the Chief Evangelist of Woolman, a Shopify Plus design and development agency in Europe. Woolman has established itself as one of the biggest agencies in its field, catering to renowned brands such as Mars Pet Food, Daniel Wellington, and H&M.
In this episode, Ben and Mikko dug deep into the current trends in eCommerce, including the use of AI to improve product discoverability and customer conversion. They discuss the potential of chatbots and semantic websites to change the way customers search for products, the importance of content marketing and gamification in engaging customers and building brand loyalty, and the challenges faced by mid-market enterprises in implementing DTC strategies.
Topics
How AI is Changing DTC Brand Conversions and DiscoverabilityThe Future of DTC Brands and eCommerce Market TrendsThe Future of eCommerce and AI-powered PersonalizationExploring AI Uses in eCommerce and Content CreationIncorporating AI in Subscription Strategies for eCommerceLeveraging AI for Workflow Optimization and Text AnalysisDiscussing Microsoft Clarity and Its Benefits for eCommerceThe Evolution of DTC Brands and Paid Memberships in a Post-COVID WorldMikko's "Big Ask"The Use of Customer Data in eCommerceLinks & Mentions
Shopify Shop AppLucky OrangeHotjarMicrosoft ClarityPod SqueezeWord TuneEllisConnect with Mikko
Connect with Mikko Rekola on LinkedIn or TwitterCheck out WoolmanConnect with Ben
Connect with Ben Fisher on LinkedIn or TwitterCheck out Rodeo

Charles Tichenor, founder of Disrupter School and a partner at Underoutfit Inc, a DTC brand specializing in undergarments, is a strong advocate for embracing change and evolving strategies in response to ever-changing technology and marketplace dynamics. With a deep understanding of the intricacies of Facebook advertising, he has achieved remarkable success in helping businesses navigate the ever-evolving digital landscape.
In this episode, Charles uncovers valuable insights, debunks misconceptions, and provides you with actionable strategies for success in Facebook advertising.
Topics
Debunking common mistakes in digital marketing, specifically in Facebook advertisingShifting focus from short-term gains to long-term cashflow sustainabilityEmbracing change and evolving strategies in response to technology and marketplace dynamicsRecognizing the limitations of advertising strategies and evaluating campaign effectivenessRethinking ad testing and metrics for a more thoughtful and data-driven approachInsights on effective Facebook advertising strategies, including budget consolidation and user-centric approachLinks & Mentions
Dylan Ander at SplitTesting.comSarah LevingerRaoul van Heerden at eCom AdsDara Denney on YouTubeConnect with Charles
Connect with Charles Tichenor on LinkedIn, Twitter, Instagram, TikTok, or Facebook GroupSubscribe: YouTube, iTunes, SpotifyCheck out Disrupter SchoolConnect with Ben
Connect with Ben Fisher on LinkedIn or TwitterCheck out Rodeo

Eric Gower, founder of Breakaway Matcha, is an unconventional entrepreneur & CEO.
In a world that celebrates moving fast & breaking things, Eric's mantra is to slow down and enjoy life. And with 20% YoY growth for more than a decade, it seems to work. Breakaway Matcha isn't (just) about building a tea empire; it's about fostering genuine connections and enriching daily life.
Tune in to the latest episode of Subscription Radio to uncover the secret behind their thriving business: the power of word-of-mouth and tailored customer experiences.
Topics
02:17 - Creating Breakaway Matcha
05:20 - Pause Your Life
07:55 - Do Things That Don’t Scale
10:30 - Don’t Advertise
13:02 - How to Deal With Varying Levels of Subscriptions
15:38 - Adjust According to Customer’s Needs
23:53 - Be Content with Good Enough
27:18 - Learn From Other Subscriptions
30:39 - Toe the Line of Communication
33:22 - Give Customers Better Value
39:51 - Automation in Today’s World
42:31 - Blend Ambition with Contentedness
Links & Mentions
Connect with Eric Gower on LinkedIn or TwitterCheck out Breakaway MatchaConnect with Ben Fisher on LinkedIn or TwitterCheck out Rodeo

Ben has struggled with anxiety for his entire life. He's tried everything from therapy to, prescription medication, to mindfulness, none of which totally relieved his anxiety.

Recently, Ben explored alternative options and decided to try ketamine therapy. This consists of a series of sessions where the patient is injected with ketamine, goes on a psychedelic "trip" and then talks through it with a therapist. Ketamine therapy isn't for everyone, but Ben found healing and emotional release.

In this episode, Ben shares his experience, what he learned, and how he's implementing those insights in everyday life.

Obligatory disclaimer: The following is a personal experience and not medical advice. For ketamine therapy or other treatments, consult a licensed medical professional.

Topics

Ben's background and reasons for trying Ketamine therapyWhat is Ketamine therapyBen's experiences during the therapy sessionsInsights and takeaways from the therapyBen's struggles with writingThe importance of emotional state and exerciseCombining Ketamine Therapy with good habitsA feedback loop is critical to growth

Links & Mentions

Podcast: The Story of a Brand podcast by Ramon VelaField Trip (Ketamine clinic)Mind Bloom (DTC ketamine subscription service)"Ketamine: unlocking the shackles of judgment" by Paul DeJoe (co-founder of Mud\Wtr)Playlist from Ketamine sessions: (Playlist #1, Playlist #2)Power Writing course by ShaanCopyThat writing course by SamConnect with Ben Fisher on LinkedIn or TwitterCheck out Rodeo

Testing structures that are not tailored to the specific needs of an account can lead to inefficiencies by wasting valuable time and resources. To create an effective testing framework, it's essential to consider the unique characteristics of the account to create a customized testing structure.
Landon Shaw, the co-founder of SweatPants Agency, lays out his roadmap for developing effective Facebook ad testing frameworks and how AI can streamline the process.
Key points covered:
Getting the most statistical significance for individual variablesDetermining testing structure based on the spending preferenceLeveraging AI for efficiency and added valueShow Links
Check out SweatPants AgencyFollow Landon Shaw on LinkedInCheck out RodeoConnect with Ben Fisher on LinkedIn or Twitter