344 episodes

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our fourth year and just surpassed 1,000,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead.

You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.

Sweathead, A Strategy Podcast Mark Pollard

    • Business

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our fourth year and just surpassed 1,000,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead.

You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.

    Strategy is Everywhere, But Where Do I Go To Do It? - Lydia Taylor, Freelance Strategy Lead

    Strategy is Everywhere, But Where Do I Go To Do It? - Lydia Taylor, Freelance Strategy Lead

    In this Sweathead episode, Lydia Taylor talks about the many places where strategy lives -- may it be in agencies, within startups, on the client side, or at a social media platforms, to name a few. Lydia also lets us know what she thinks are the hottest places that a strategist can work at right now. 

    Whilst Lydia has done her time at the big agencies, she's not a traditional agency strategist. Having spent the last few years growing a creative tech startup and then hopping around as a freelancer, she keeps strategy as simple as she can, solving problems with a human lens and avoiding overly complex frameworks.

    You can find Lydia on LinkedIn here: https://www.linkedin.com/in/lydiataylor0/

    And on YouTube here: https://www.youtube.com/channel/UCDcYQYjQlQ6BGA6wkZASBzg

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    Find out about our Strategy Accelerator at http://www.sweathead.com

    Follow the fun on Instagram: http://www.instagram.com/sweathead

    Subscribe to our newsletter: http://eepurl.com/dscjW5

    • 46 min
    How Running a Small Business Helps in Account Planning - Ben Kuria Mburu, Strategy Director

    How Running a Small Business Helps in Account Planning - Ben Kuria Mburu, Strategy Director

    In this Sweathead episode, Ben Mburu takes us behind the scenes of several of his small businesses in Kenya. An account planner by profession, Ben believes that owning a small business helps him validate his ideas and gain insights he can use in his client work. He also shares his experiences of the ups and downs of being a small business owner during a global pandemic. 

    After 14 years in account management in the advertising business, Ben is now building a life selling ideas that solve marketing and communications problems for businesses in East Africa. You can connect with him at www.linkedin.com/in/benmburu or ben.mburu@gmail.com. 



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    Find out about our Strategy Accelerator at http://www.sweathead.com 

    Follow the fun on Instagram: http://www.instagram.com/sweathead 

    Subscribe to our newsletter: http://eepurl.com/dscjW5

    • 35 min
    Strategy Questions You Have In Your Mind Lead To Answers From My Mouth - Over 10 Of Your Questions Answered

    Strategy Questions You Have In Your Mind Lead To Answers From My Mouth - Over 10 Of Your Questions Answered

    How do you start a new job without showing your impostor syndrome?

    How can you grow into a strategy director at an agency?

    How can you work in another country without having to start from scratch?

    These questions and more. From you. Answered. Right here. Right now.

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    Don't forget to sweat that Subscribe button and share this episode with your strategy friends.

    **

    For information about the Sweathead Strategy Accelerator, visit http://www.sweathead.com

    You can find me on Instagram at http://www.instagram.com/markpollard

    • 49 min
    Brandsplaining–Why Most Marketing to Women Doesn't Understand Women - Jane Cunningham and Philippa Roberts, PLH Research

    Brandsplaining–Why Most Marketing to Women Doesn't Understand Women - Jane Cunningham and Philippa Roberts, PLH Research

    In this episode, Jane Cunningham and Philippa Roberts talk about marketing to women–how it's historically been and how it's been changing. We discuss sexism in marketing, corporate feminism, fempowerment and femvertising, and the narratives of women in the marketing and advertising world.

    Jane and Philippa worked for many years in advertising agencies DDB and Ogilvy.  Fifteen years ago they left their big jobs to write their first book about marketing to women and have written two further books since. They have been researching female audiences ever since. 

    "Brandsplaining" is their latest book. It is a data-led analysis of marketing to women and how much it has progressed (or not).

    To connect with Jane and Phil, visit their website, http://www.plhresearch.com, or follow them on IG @plhresearch.

    **

    Find out about our Strategy Accelerator at http://www.sweathead.com 

    Follow the fun on Instagram: http://www.instagram.com/sweathead

    Subscribe to our newsletter: http://eepurl.com/dscjW5

    • 38 min
    The Life-Affirming Nature Of Strategy Work - Direct From A WeWork Phone Booth On W25th St

    The Life-Affirming Nature Of Strategy Work - Direct From A WeWork Phone Booth On W25th St

    A brief and gentle episode about the privileges of a strategy career. 

    If you'd like this episode as an Instagram post, it's here: https://www.instagram.com/p/CU58pAbgQ-b/

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    If you enjoy these short monologues, let me know. 

    Don't forget to sweat that Subscribe button and share this episode with your strategy friends.

    **

    For information about the Sweathead Strategy Accelerator, visit http://www.sweathead.com

    You can find me on Instagram at http://www.instagram.com/markpollard

    • 7 min
    Bullying in Agencies - Colleen Merwick, Strategy Director

    Bullying in Agencies - Colleen Merwick, Strategy Director

    In this episode of Sweathead, Colleen Merwick talks about her experiences as the target of workplace bullying. She takes us through three experiences in three different companies and explains how she’s trying to come to terms with what happened and what kind of work life will suit her in the future.

    Colleen earned a degree in Advertising at Penn State University and a Masters in Creative Account/Brand Planning at Bucks New University. She is currently a freelance brand strategy director in the UK.

    Her personal mantra is, "What makes me different is my strength."

    You can find Colleen on LinkedIn here:
    http://linkedin.com/in/colleen-merwick-06b7885

    And you can check out her blog, Baby on My Brain here: https://babyonmybrain.com

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    The first Sweathead Strategy Accelerator launches November 1, 2021: http://bit.ly/sweatheadaccelerator

    • 39 min

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