Taking a Stand: Point of View Marketing Peep Laja, Sharebird

In 2016, Loom emerged as a category creator with their video messaging platform for work. Combining asynchronous communication with the power of video, their user base and copycat competitors have grown quickly over the years. As they continue to grow, the product marketing team is educating customers on the broad range of use cases while working closely with the brand team to give them an edge over the competition. Tune in to hear how they’re leading the charge and changing the old mindset around communication.

You may have heard Coda’s tagline “Enough of this sheet”. Along with being edgy and assertive, it emphasizes how most technology has radically changed in the last 40 years, yet spreadsheets have stayed the same. Lucky for us, Andrew is here to share the 4 guidelines that helped create this eye-catching line, plus how Coda tested that messaging before its big debut.

Figma brings together the product development trifecta, allowing product designers, managers, and developers to collaborate from inception. They started off as a web-based platform, freeing users from the limitations of whatever hardware they possessed. This drove early adoption and grew into the strong community of Figma users that exists today. Tune into this episode how the PMM team is leveraging that community for its ability to innovate and inability to be replicated by competitors.

Collaboration received a jolt with the move to remote work. As a result, Miro has gained over 13 million users since Paul joined as their CMO last year. Now they have their eyes set on connecting with people more deeply than a list of features, focusing instead on the personal experience and fostering community. One way they’re doing so is through Miroverse, where users can turn the work they’re proud of into a template for others to use. Tune into this episode to hear how else they’re staying ahead of the competition as collaboration continues to become more equal, more collective, and more distributed.

When Brex was founded three years ago, they catered to venture-backed tech startups. Now they’re the all-in-one finance solution for every business, whether it involves spending, saving, or bookkeeping. As they’ve grown and their customer base has evolved, so has their messaging. As their Director of Product Marketing, Aliza is here to share how they’ve kept up with their changing customer base and what channels are working best for conveying their value to the right people.

For the last 18 months at Privy, Daniel has been working with his team to hone their positioning onto a specific target audience. Now, all teams in the company are built around the mission to help small e-commerce businesses that want to go from 0 to 1 million in sales. As a larger company, it’s not easy shifting positioning and having to say “no” to certain customers that don’t fit the bill. Luckily for us, Daniel is here to tell us how he tackled the challenge and how it's helped Privy stand out from the competition.