29 episodi
Techie Talkie Carmel Yoeli & Asaph Schulman
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- Tecnologia
Welcome to Techie Talkie – the tech marketing podcast*. Each episode brings a new perspective from a leader in the industry. From branding, narrative design and demand generation, through to team building, product marketing and sales enablement, we deep dive into the moves and approaches that can create significant value for organizations and individuals – all tried and tested in some of the most successful tech companies in the world. Going beyond discussion, Techie Talkie focuses on providing inspiration, clarity and best practices to empower you to do things differently, rise above the noise and achieve exceptional results.
Hosted by Asaph Schulman (CMO, Firebolt) and Carmel Yoeli (CEO, Atreo).
*Techie Talkie is also available to view on YouTube: /TechieTalkie
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E29: How to make ABM work for your company – with Ohad from Tytocare
(Episode Language: Hebrew)
Hi Techies,
On today’s episode, we host Ohad Pollak, the VP Marketing of Tyto Care, an exciting healthcare tech company and formerly from Seebo and Verint.
Ohad breaks down what ABM means for your demand gen, inbound/outbound SDRs and product marketing. How to align sales and marketing across ABM initiatives and why he considers LinkedIn to be his main ABM tool.
Enjoy! -
E28: How to create the perfect alignment between sales & marketing – with Nimmy from Siemplify
(Episode Language: Hebrew)
Hi Techies,
On today’s episode, all the way from Boston, we’re excited to host Nimrod (Nimmy) Reichenberg, the CMO of Siemplify and previously Algosec and Nextnine. We have a great conversation about the delicate relationship between marketing and sales and how to make it a true partnership.
We talk about the pros/cons of various metrics marketing could be measured on in order to ensure a true alignment with sales and what other metrics can be used as leading indicators to ensure you’re on track. Nimmy also shares some of his best-kept secrets on building a strong and healthy partnership between sales & marketing.
Enjoy! -
E27: How to capture demand and create demand at scale in 2021 – with Chris Walker
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E26: What the future of the technology marketing world looks like – with Eleanor Kalina
(Episode Language: Hebrew)
Hi Techies,
Today on the show, we are honored to host Eleanor Kalina who until recently was Jolt's CMO, and before that the Creative Director of Wix, for a talk on the trends in the world of technology and how marketing is affected by them.
The sharp (and determined) Eleanor shares with us why the marketers she loves are usually the entrepreneurs of the companies she follows and why the ability to tell a story is so important in today's competitive world. We also talk about the role of the modern marketing manager and how to build a community and a circle of "brand friends" around the company.
Until the next episode! -
E25: What do the hot brands in the consumer world look like and what can be learned from it in B2B companies? – with B2C king Dan Eblagon
(Episode Language: Hebrew)
Hi Techies,
So, in the new episode of Techie Talkie, we were honored to host CMO, advertiser, investor, B2Cs community founder and marketing stand-up comedian Dan Eblagon for a fascinating chat about the hottest B2C / D2D brands and what makes them so?
Why do the most creative ideas sometimes fail miserably? What B2B can learn from the B2C world and vice versa?
And what the hell is the new category called HENRYs?
Good times.
Episode Notes:
Maapilim, Shookit, Oatly, Lemonade, AVIS, Headspace, Slack, TikTok, Casper -
E24: How to be a B2B Marketing leader – with Dave Gerhardt
(Episode Language: English)
Hi Techies,
On this special episode of Techie Talkie we have the pleasure of hosting a real B2B tech marketing celebrity - Dave Gerhardt.
Dave is the former CMO of Drift and currently the CMO of Privy, founder of the DGMG Community, a successful podcast host and a copywriting magician.
So what does Dave’s marketech stack look like? What are his favourite brands? And how on earth did he become such a damn good copywriter?
Dave also shares how he views a brand story and strategy and gives us his tip for avoiding glorious failures :)
Join us in this gold nugget episode because as Dave says:
“No one ever went to school for B2B Marketing”
Enjoy!