That's What I Call Marketing Conor Byrne

The Cannes Lions Festival of Creativity started today with a full day of events in the Palais and across the rest of Cannes, every beach, coffee shop, hotel and villa was host to multiple events. It is hard to keep up with everything that is going on so this daily round up aims to capture some of the big themes and topics from across all the content.
Topics range from the restructuring of marketing teams by Colgate's CMO, partnerships between major retail media networks and tech giants, discussions on 'Jobs to be Done' philosophy and again the role of AI in marketing. We also discuss the Lifelong Learning Session that featured Dr. Marcus Collins, Karen Nelson-Field PhD & James Hurman and some of the topics discussed during that session.
And of course awards were announced today and there was a notable win for Publicis Dublin, THINKHOUSE and Heinken with Pub Museum achieving a Gold Lions.
To cover it all I am joined by Colin Lewis, David Tiltman  SVP of content at WARC and Yakira Young Content Manager at AdMonsters gave us her perspective from day one of the festival.
Stay tuned to That's What I Call Marketing all week for updates:
🌐 Website: www.thatswhaticallmarketing.com


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The Cannes Lions Festival 2024 is yet to start so today's round up is a preview of what is to come at the festival this year. In this episode I am joined by Colin Lewis who will be a speaker at this years festival and will join me on these daily updates. I am also joined by CarineJean-Jean
VP Brand & Communications of RTL ad alliance. RTL are at the festival for the first time and are the only "legacy" media with a presence on the beach, and they have some line up. Tune in all week for updates and news live from the festival.
Thanks to Freedman International for their support of the Cannes Sessions.

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Welcome to the second episode of "Building a Legacy," a three-part series on "That's What I Call Marketing," in partnership with Legacy Communications. In this series we will deep dive into the evolving world of communications and how Legacy Communications are shaping the future. In Episode Two of this 3 part series, host Conor Byrne meets Claire O’Grady, Micheal Brennan and Aidan McLaughlin.
The episode delves into the shift from traditional PR to a more integrated approach with the guests discussing how agencies are collaborating more closely with clients and how understanding client businesses deeply is a key factors in achieving better creative outcomes. The conversation moves to the importance of creativity within constraints and how structured processes can actually foster more innovative ideas. 
The role of creativity in unexpected areas, like search, is explored with great examples from the guests on how to think creatively across all elements of a campaign - down to search. The episode covers strategies for navigating the attention economy, focusing on capturing and retaining consumer attention in a fragmented media landscape. The guests share examples of successful reactive campaigns and the role of digital PR in modern marketing. They emphasise the need for businesses to stay attuned to cultural shifts and be prepared to act quickly and authentically.
00:27 Series Introduction: Building a Legacy
01:04 Meet the Guests: Claire, Aidan, and Michal
02:40 Evolving Roles in Marketing and Communications
07:22 The Importance of Relationships and Collaboration
14:46 Creativity and Constraints
16:27 The Role of Search in Creativity
22:13 Curiosity and Bravery in Marketing
24:31 Campaign Success and Creative Effectiveness
26:36 Client-Agency Relationships and Information Sharing
28:17 Fostering Creativity and Team Collaboration
30:51 Handling Feedback and Criticism in Creative Work
32:31 Rapid Response and Embracing Culture in PR
40:34 The Role of Technology in Enhancing Creativity
47:36 Concluding Thoughts and Book Recommendation
Meet the Guests:

Claire Grady: With over 18 years of experience delivering award-winning campaigns for brands like BT, Pampers, and Eddie Rockets, Ciara is the Director of Creativity and Strategy at Legacy Communications.Aidan McLaughlin: Aidan brings a wealth of knowledge from both agency and client-side roles, focusing on storytelling and large-scale cross-platform communications.Micheal Brennan: The Head of Search at Legacy Communications, Micheal sheds light on the surprising role of search in creativity.
Don't forget to subscribe, rate, and review the podcast, and stay tuned for the next episode in the "Building a Legacy" series, where we explore the power of creativity in shaping successful marketing campaigns
https://www.thatswhaticallmarketing.com/
https://legacycommunications.com/

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The Mindless Marketer Series is back. The second episode of the series, Marc Binkley & Vassilis Douros of the Sleeping Barber Podcast, covers hot marketing topics of today. We switched things up in the episode, where this time we selected three marketing topics drawing inspiration from Tom Fishburne's Marketoonist, while we introduced a new segment that we hope you enjoy!
00:00 - Introduction
01:19 - Convince Your C-Suite: The Real Impact of Creativity
07:30 - The Evolution and Challenges of the CMO Role
11:47 - The Creative Brief
11:50 - Data-Driven Marketing: A Double-Edged Sword
17:50 - NEW SEGMENT - This or That!
18:45 - Campaign Pre-testing
26:13 - Does Creative Inform Media, or Media Inform Creative
33:03 - Differentiation vs. Distinctiveness
Get in touch with the hosts:
Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/
Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠
Conor Byrne:https://www.linkedin.com/in/conorbyrne/
Check out the Sleeping Barber Podcast here https://www.sleepingbarber.ca/
Thanks to today's show sponsors: The Indie List and Diplomat, the global brand agency 
Get in touch about sponsorship or content partnerships, email 
EmailInstagram X YoutubeListen to all episodes here 


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Join us as we delve into the top marketing insights of May 2024, featuring pretesting debates, expert opinions, and the latest ad campaigns. From Tango's new ad which leans into their quirky heritage to McDonald's mental health initiative, and Bumble's controversial campaign, we cover it all. We also discuss the evolving role of AI in marketing, retail media trends, and Google's latest AI-driven search enhancements. Plus, tune in for a special segment on pre-testing, improving sales-marketing relationships and insights from top CMOs. Don't miss out on this comprehensive roundup of the marketing world's leading stories!
00:24 Debate on Pretesting in Marketing
04:09 Professor Galloway's Insights
05:55 Tango's New Campaign
06:45 State of Sales and Marketing Relationship
09:21 Apple's Controversial Ad
10:31 McDonald's Mental Health Campaign
11:49 Bumble's Ad Campaign Backlash
13:32 Tesco's Retail Media Expansion
15:19 Google's AI-Powered Search Changes
16:00 Expressway's Entertaining Ad
16:39 Scarlett Johansson vs. OpenAI
18:05 Innocent's CMO Role Change
19:17 Keelings' Fun Advertising
20:48 Monzo's New Campaign
21:45 Canva's Product Launch Rap
23:06 Kerry Foods' Dairy and Oat Fusion
23:41 OpenAI's AI Safety Concerns
24:44 Boots' Summer Campaign
25:25 Political Marketing with Barry Andrews
Read the article on https://www.thatswhaticallmarketing.com/blog

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Welcome to the first episode of "Building a Legacy," a new three-part series on "That's What I Call Marketing," in partnership with Legacy Communications. In this series we will deep dive into the evolving world of communications and how Legacy Communications are shaping the future. In Episode One of this 3 part series, host Conor Byrne sits down with Bernard Brogan and Kevin Moore, of Legacy Communications, to share the fascinating journey of their agency from its inception to becoming a renowned name in the industry.
Bernard Brogan, a Dublin football legend with a background in accountancy and business management, and Kevin Moore, a seasoned PR professional with a history in high-profile campaigns, bring their unique perspectives and experiences to the table. Together, they discuss the importance of storytelling, creativity, and strategic thinking in building and maintaining a successful agency.
Starting with the origin story of Legacy Communications, Bernard and Kevin recount their early days of working without wages, setting up a small office, and the challenges they faced. They highlight key moments and client wins that propelled their agency forward, including securing significant partnerships with AIG, Volkswagen, and Littlewoods Ireland. 
The conversation delves into the operational challenges of running a fast-growing agency, the importance of culture and values, focusing on the core principles: Be Brave, Be Sound, and Be Curious. .
As they look to the future, Bernard and Kevin share their plans for international expansion and the strategic moves they're making to stay ahead in the digital age. Join us for this inspiring episode filled with personal anecdotes, professional insights, and practical advice for anyone interested in the dynamic world of communications and marketing. 
Don't forget to subscribe, rate, and review the podcast, and stay tuned for the next episode in the "Building a Legacy" series, where we explore the power of creativity in shaping successful marketing campaigns.

01:01 Meet the Guests: Bernard Brogan and Kevin Moore
04:36 The Origin Story of Legacy Communications
08:03 The Journey of Building Legacy Communications
15:04 Key Moments and Client Wins for Legacy Communications
20:14 Learning from Mistakes and Growing the Business
26:47 The Importance of Relationships in Business Success
27:59 Mastering Client Relationships and Scaling Challenges
29:21 Strategic Planning and Growth Amidst Uncertainty
32:19 Embracing Digital Transformation and SEO Integration
38:39 Cultivating a Strong Agency Culture and Values
43:41 Innovative Approaches to Client Success and Agency Growth
47:22 Looking Ahead: International Expansion and Leveraging Technology
53:49 Reflecting on the Journey and Lessons Learned
56:01 Building a Legacy Through People and Partnerships
Visit https://legacycommunications.com/
Visit https://www.thatswhaticallmarketing.com/

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