94 episodi
The Andrew Faris Podcast Andrew Faris
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- Economia
Andrew Faris has been growing ecommerce brands since 2014 as everything from a media buyer to the head of strategy at Common Thread Collective to the CEO of 4x400, a DTC aggregator. Join him every week to learn the nuts & bolts of how to grow ecommerce brands, always shared with refreshing candor.
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Nasrin's Apparel Brand Is Growing Fast & Profitably
Almost exactly a year ago, Nasrin Jafari recorded my first ever Opening The Books podcast episode. A few months after that, she hired me and my team as her agency.
So how has it gone since that first conversation?
On this episode of The Andrew Faris Podcast, Nasrin is back to talk about the highs, lows, and what she (and I) have learned on the way to doubling her fashion brand's business.
EPISODE SPONSOR
Virtual assistants can be helpful, but virtual professionals can change your business. Recruit, onboard, and train incredible virtual professionals in the Philippines by visiting https://morenow.co/af.
SPECIAL OFFER ON THE BEST DTC EDUCATIONAL COMMUNITY ON THE INTERNET:
Get a free call when you sign up for three months of ADmission from Common Thread Collective: https://www.youradmission.co/andrew-faris-podcast
REFERENCED IN THIS EPISODE
"Opening The Books: Mixed By Nasrin" (All links here).
"Opening The Books: Beardbrand" (All links here).
"Bill D'Alessandro Is Obsessed With Contribution Margin" (Spotify, Apple)
"Briefing A Longform Explainer Ad For Bambu Earth Live (With Dave Rekuc)" (Spotify, Apple)
FOLLOW UP WITH ANDREW
Follow Andrew on Twitter: @andrewjfaris
Email Andrew: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com -
The 5 Categories Of DTC Businesses (And Why It Matters)
What's your brand's pathway to profitable growth?
Well, that depends: what type of brand do you have?
If you understand the answer to that question, you can focus on the highest leverage areas of your business for creating profitable growth.
Today on the show, I'm breaking down 5 categories of DTC brands and telling you how to approach growth in each.
EPISODE SPONSOR
Register for More Staffing's webinar titled "Managing an International Remote Team in the E-commerce World: The Massive Advantages And The Serious Pitfalls" on Thursday, April 25th at 10 am PST here: https://bit.ly/3QcFjRj
THE BEST DTC TRAINING RESOURCE ON THE INTERNET:
Learn More About ADmission: https://bit.ly/3x99lip
AFP EPISODES REFERENCED IN THIS EPISODE:
"Jack Rubin's $50M Playbook? Extreme Focus." (Apple, Spotify)
"Jack Rubin's Subscription Behemoth Will Cross $70M While Growing 300%" (Apple, Spotify)
"Bryan Porter Didn't Get To $100M On Amazon With Just Tips & Tricks" (Apple, Spotify)
"Taylor Holiday Says You MUST Grow Your Business" (Apple, Spotify)
FOLLOW UP WITH ANDREW
Follow Andrew on Twitter: @andrewjfaris
Email Andrew: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com -
The Power Of The Marketing Calendar For Driving Growth
If you want your DTC brand to grow profitably, it can't JUST be about steadily improving your ads, emails, etc.
That's great, but there is a more effective way to spike your revenue quickly, profitably, and in a way that's replicable throughout your brand's journey, and it's by leveraging the marketing calendar effectively.
Today on The Andrew Faris Podcast, I'm telling you exactly how to do just that.
EPISODE SPONSOR
Register for More Staffing's webinar titled "Managing an International Remote Team in the E-commerce World: The Massive Advantages And The Serious Pitfalls" on Thursday, April 25th at 10 am PST here: https://bit.ly/3QcFjRj
THE BEST DTC EDUCATIONAL RESOURCE ON THE INTERNET:
Learn More About ADmission: https://bit.ly/3x99lip
REFERENCED IN THIS EPISODE:
Taylor Holiday's "4 Peaks Theory"
FOLLOW UP WITH ANDREW
Follow Andrew on Twitter: @andrewjfaris
Email Andrew: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com -
Taylor Holiday Says You MUST Grow Your Business
It's a pod colab! Today on the show, The Ecommerce Playbook and The Andrew Faris Podcast join forces for a longer, wider-ranging, in-person conversation with Common Thread Collective's CEO and DTC super-genius Taylor Holiday.
Among the topics covered:
Do you really HAVE to grow your business?
The case for negative CAC (i.e. YOU GET PAID to acquire customers)
My ongoing defense of the longform explainer
And much more. Enjoy!
EPISODE SPONSOR
Virtual assistants can be helpful, but virtual professionals can change your business. Recruit, onboard, and train incredible virtual professionals in the Philippines by visiting https://morenow.co/af.
SPECIAL OFFER ON THE BEST DTC EDUCATIONAL COMMUNITY ON THE INTERNET:
https://www.youradmission.co/andrew-faris-podcast
SUBSCRIBE TO TAYLOR'S VIDEO & PODCAST CONTENT:
CTC YouTube Channel: https://www.youtube.com/@commonthreadco
REFERENCED IN THIS EPISODE
With $10M In Revenue And $0 In Ad Spend, Isaac Medeiros Is In A Class Of His Own" (Spotify; Apple)
Growing Profitability ft. Alan Doan of Missouri Quilt Co" Ecommerce Playbook Episode (YouTube)
NVIDIA CEO Jensen Yang's "I Wish You Suffering" Video
Kevin Espiritu On Negative Cac
FOLLOW UP WITH TAYLOR
Follow Taylor On X: https://twitter.com/taylorholiday
FOLLOW UP WITH ANDREW
Follow Andrew on Twitter: @andrewjfaris
Email Andrew: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com
EPISODE MUSIC
Music Outro: "Rusty Little Scissors" by The Devious Means -
Opening The Books: PrettyBoy
IMPORTANT NOTE
Get every resource mentioned in this episode emailed to you for free by visiting www.ajfgrowth.com/prettyboy
EPISODE SUMMARY
Ben and Kevin are best friends, partners, and the founders of PrettyBoy—a men's personal care brand whose first product is a moisturizer that helped Kevin clear up serious skin issues on his face that started when he was in college, playing football at Ohio State.
They launched with big dreams, but also with ads that were losing them money and an untenable supply chain due to the huge lead time they needed on every order. Classic startup problems.
But in 2023, things started to turn around in the ad account, and they made the leap to profitability.
In this Opening The Books episode, Andrew walks with the guys through the 2023 journey to profitability (with plentiful ad account screensharing so you can see how they did it), then talks them through the next steps as they cross seven figures in 2024 and PrettyBoy goes from side gig to the recipient of their full focus.
Watch this episode if you want to see the effects of great creative, switching to manual bidding, understanding your LTV, and solving your supply chain.
EPISODE HIGHLIGHTS
[00:04:56] Skincare for active males.
[00:06:19] Men's skincare brand growth.
[00:12:38] Viral single product launch.
[00:15:19] Hero Product Strategy.
[00:19:41] Business Growth Journey.
[00:22:46] UGC Video Success.
[00:26:27] Agency financial dynamics.
[00:28:41] Marketing and finance intersection.
[00:31:54] Creative messaging flexibility.
[00:34:53] Cost Controls in Advertising
[00:35:25] Advertising Platform Efficacy
[00:40:20] UGC Ad Success Story.
[00:42:16] Content testing strategy.
[00:45:31] Scaling Up Spend Strategy
[00:49:24] Cash flow and profitability.
[00:55:16] Testing cost caps.
[00:57:38] Probabilistic Forecasting Discussion.
[01:01:48] The delayed purchase multiplier & attribution
[01:15:06] Bid optimization strategy.
[01:19:42] LTV and customer growth.
[01:30:15] Product improvement feedback.
[01:33:10] The importance of better payment terms
[01:36:47] Manufacturing Lead Time Reduction
[01:38:02] Organic revenue growth.
[01:41:14] Product strategy
EPISODE SPONSOR
Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting www.morenow.co/af.
THE BEST MEDIA BUYING/DTC LEARNING COMMUNITY ON THE INTERNET:
• Get a free call ($150/hr value) when you sign up for three months of ADmission From Common Thread Collective: www.youradmission.co/andrew-faris-podcast
WATCH MY PREVIOUS OPENING THE BOOKS EPISODES
"Opening The Books: Mixed By Nasrin": www.ajfgrowth.com/mixed
"Opening The Books: Beardbrand": www.ajfgrowth.com/beardbrand
FOLLOW UP WITH ANDREW
Follow Andrew on Twitter: @andrewjfaris
Email Andrew: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com
EPISODE MUSIC
Music Intro: "Tell Me Mama" by The Devious Means
Music Outro: "Rusty Little Scissors" by The Devious Means -
Which Product Should You Advertise Next?
It's not just about sales velocity.
What happens if you've got a product that isn't selling much, but you think has potential? Should you put time and money into running ads against it?
Or what about the opposite? What about if you have a high sales velocity product, but it's lower margin and lower LTV? Then what?
In this episode I'm walking you through a 5-part framework on how to think about the next base products for you to put resources into advertising.
EPISODE SPONSOR
Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting https://morenow.co/af.
EPISODE HIGHLIGHTS
[00:00:45] Creative effort prioritization.
[00:04:24] 1. Gross margin
[00:07:22] 2. Lifetime value
[00:12:10] 3. Total addressable market
[00:20:15] 4. Inventory position
[00:25:09] 5. Operational lift
[00:28:23] Upcoming content
THE BEST DTC EDUCATIONAL RESOURCE ON THE INTERNET:
Learn More About ADmission: https://bit.ly/3x99lip
FOLLOW UP WITH ANDREW
Follow Andrew on Twitter: @andrewjfaris
Email Andrew: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com
EPISODE MUSIC
Music Intro: "Tell Me Mama" by The Devious Means
Music Outro: "Rusty Little Scissors" by The Devious Means