The Courage to Break Out of the Comfort Zone - Featuring Sergio Azzolari PITY PARTY OVER

Living a successful personal and professional life requires a lot of things, including tremendous commitment, strategy, gut feeling, and courage.
This episode's guest is Sergio Azzolari, CEO of DSQUARED2, the high fashion brand launched by twin brothers Dean and Dan Caten.
Sergio embodies the cosmopolitan spirit, combining worldliness, wit, culture, and wisdom imbued with humanity and kindness. 
Sergio's life experiences span from Benetton and Missoni to Luxottica and Hogan, speaking six foreign languages and living on five continents. 
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TRANSCRIPT
Stephen Matini: So, how's your life in Ireland?
Sergio Azzolari: Well, life is in Ireland is good. I mean the weather is always a surprise. I mean, you have a wardrobe that is basically layers. Maybe it’s sunny like now, or maybe like dreadful like a few hours ago. And, you know, but that was good. And Dublin is really booming again. You know, it used to be one of the Celtic Tigers years ago, and then it developed incredibly. And then because of Brexit, a lot of tech companies are moving over here. 
So there's a lot of hustle and bustle. This is good. Very young, very young city, very young town, very young people around, obviously being tech and all. So yeah, it's quite interesting. It's very interesting actually. A lot of things. And, and Dublin is Dublin and then you just go like minutes, minutes away and it's scattered side and beautiful cows, all that. Just kinda, kinda refreshing as well. Why not?
Stephen Matini: You lived in London before, right? 
Sergio Azzolari: I lived in London. I lived in the US. I've lived in Hong Kong, I lived in Australia. I've lived in New Zealand, in Argentina ... yeah ...
Stephen Matini: How does this experience compare to the other places?
Sergio Azzolari: Well, you know, places are different, and you are different because you are, you are different. As you grow, as you grow up, obviously you have different sets of eyes. How do I compare? Well, if I compare with ... I mean it reminds me a lot of the US many years ago not now, now the US is not what it used to be. It's all woke. You can't say anything. You just have to be like, you know, super tame and be careful, not respectful before you were respectful. Now you have to be careful, which is a completely different set of mind. 
Here reminds me of the Google Days in US. So kinda laid back with the sense of humor. Good to stay home, good to go out and see friends, not being afraid what you say, what you don't say. So it reminds me a lot of that. 
It reminds me a bit of Australia as well in terms of mentality. You know, very laid back. I have, I had a meeting with our landlord because we are renovating offices and things, and he doesn't see me on Wednesdays because he has to go play golf. And it's so refreshing actually because, you know, being used to Milan, for example, where everybody's busy. 
Or New York pretty much the same mentality, or London. Here it is, is a lot more refreshing in a way. So you, you wanna have amazing and say, oh, do we need to discuss, or do we need to sign things? Okay, do we need to sign things? 
You come to the office, we don't need to sign things and we just have to have, have a chat. Okay, let's meet at fiver thirty at the pub, order a couple of pints or more. And then, you know, you have a conversation. And that's, there's a lot of human side of things here, which again reminds me of places like Australia or the US many years ago. 
And it's quite nice actually. And if I compare it to Milan, I go to Milan quite often cuz we have one of the offices in the showrooms and all is in Milan. So I get to see the difference almost weekly. And in Milan, we are stressed. The atmosphere is always a little bit, I