The Encore Entrepreneur: Business Tips and Strategies for Service Providers and Coaches that are Over the Age of 50 - Gen X a Lori Lyons

In this episode, Lori talks about the crucial role of lead magnets in business growth. She offers practical advice on crafting lead magnets that effectively expand an email list and connect with prospective customers. Emphasizing the exchange of valuable content for contact information, Lori shares strategies for engaging clients via email.
Various lead magnet types, such as checklists and webinars, are explored, alongside best practices like ensuring relevance and high-quality content. The episode serves as a detailed guide for entrepreneurs looking to enhance their email marketing through compelling lead magnets.
Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift! 
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now! 
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here! 
Connect with Lori

In this episode of "The Encore Entrepreneur," Lori welcomes guest Kimberly Weitkamp, a marketing expert who specializes in helping coaches develop their unique marketing ecosystems.
 Kimberly emphasizes the importance of creating a lead magnet that serves as an inviting entry point into a business's world, rather than just a freebie with little perceived value. She discusses the need to understand and cater to the ideal audience and their position in the client journey.
Kimberly also introduces her "Leads on Autopilot Bootcamp," a virtual event that assists participants in crafting a powerful lead magnet and supporting materials. Additionally, she offers the "Stranger to Subscriber Checklist" as a valuable resource for listeners. The conversation underscores the significance of intentionality in marketing and the power of a well-crafted lead magnet.
Connect with Kimberly:
Kimberly's Website
LinkedIn: Kimberly Weitkamp

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift! 
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now! 
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here! 
Connect with Lori

In today's episode, Lori, a seasoned business owner since 1994, shares strategies for intentional wealth creation in business. She emphasizes the importance of income diversification, offering multiple services to different client segments, and the synergy between these services.
Lori provides practical advice on managing cash flow, reducing expenses, and making strategic investments in growth. She also discusses leveraging technology for efficiency and highlights networking and referrals' role in wealth expansion.
Emphasizing profitability over revenue, Lori recommends the "Profit First" accounting method and underscores the need for careful tax planning and investment in business education.
Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift! 
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now! 
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here! 
Connect with Lori

In this episode of the Encore Entrepreneur Podcast, Lori welcomes Debra Morrison, founder of Women Navigating Finances.
Debra discusses her mission to empower mature women in managing their finances by providing unbiased guidance and addressing the emotional aspects of money management, including grief.
She introduces the concept of intentional wealth, emphasizing the importance of conscious decision-making and a positive mindset.
Debra also explores the fear and power continuum, advising listeners on how to overcome fear and attract positive financial energy. The episode offers valuable insights into achieving financial well-being and empowerment for women.
Debra's Free Gift: 10 Mistakes Women Over 50 Make & How to Avoid Them
Connect with Debra:
Debra's Website
LinkedIn: Debra L Morrison
YouTube: https://www.youtube.com/@DebraLMorrison

Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift! 
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now! 
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here! 
Connect with Lori

Today's episode is about retreats and business growth. Lori discusses the importance of retreats for business growth and client engagement, sharing personal insights and industry examples.
Sarah, a business coach, is highlighted as someone who benefited from retreats to revitalize her client relationships and business strategies. The episode explores fulfillment and selling retreats, their structures, and benefits.
Linda Cain is recommended for event planning advice, and Carla Ledoux is cited for her expertise in transformative retreats. Lori stresses the right setting, flexible planning, and post-retreat support as keys to a successful retreat.
Resources:

Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift! 
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now! 
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here! 
Connect with Lori

In today's episode, Lori and Linda Cain explore the world of retreats and events. Linda, from Blue Diamond Events, shares her expertise on planning and hosting various types of retreats.
She emphasizes the importance of having a clear purpose, budget, and understanding of the contracts to avoid hidden costs.
They discuss the benefits of retreats for networking and business growth, and how even small, local events can lead to significant business success.
Linda offers a guide to profitable events and a call for personalized advice, encouraging listeners to simplify their event planning process and focus on what works for them. The episode is filled with insights, personal experiences, and a focus on creating profitable and meaningful retreat and event experiences.
Website: Events by Blu Diamond
Connect With Linda:
Facebook: Linda.Cain
Instagram: Events by Blu Diamond
LinkedIn: Blu Diamond


Resources:

Are yhttps://www.facebook.com/linda.cain.3532 https://www.instagram.com/eventsbybludiamond/ https://www.linkedin.com/in/bludiamond/ou frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift! 
Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now! 
Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here! 
Connect with Lori