153 episodi

Dominate your Real Estate Market and create unlimited growth in Business and Life by surrounding yourself with people who have been where you are going. The HyperFast Agent Podcast will give you access to top business leaders like Gary Vaynerchuck & Grant Cardone along with Top Real Estate Agents, coaches and industry leaders all eager to share their knowledge to help you achieve success at your highest level.

Your hosts Keri Shull and Dan Lesniak are Billion Dollar Agents that lead one of the top real estate teams in the county. They will share tips from their best selling book, The HyperLocal, HyperFast Real Estate Agent and ask their guests the questions you want to know about how to scale your business, build strategies for passive income and ultimately create an amazing life where you achieve all your dreams. Learn from others and implement the strategies you hear during these podcast to grow your business HyperFast.

The HyperFast Agent Podcast The HyperFast Agent

    • Imprenditorialità

Dominate your Real Estate Market and create unlimited growth in Business and Life by surrounding yourself with people who have been where you are going. The HyperFast Agent Podcast will give you access to top business leaders like Gary Vaynerchuck & Grant Cardone along with Top Real Estate Agents, coaches and industry leaders all eager to share their knowledge to help you achieve success at your highest level.

Your hosts Keri Shull and Dan Lesniak are Billion Dollar Agents that lead one of the top real estate teams in the county. They will share tips from their best selling book, The HyperLocal, HyperFast Real Estate Agent and ask their guests the questions you want to know about how to scale your business, build strategies for passive income and ultimately create an amazing life where you achieve all your dreams. Learn from others and implement the strategies you hear during these podcast to grow your business HyperFast.

    Episode #153 A Successful Project by the Numbers with Sunil Saxena

    Episode #153 A Successful Project by the Numbers with Sunil Saxena

    During today’s HyperFast Wealth segment, Dan Lesniak and Sunil Saxena share a completed project while breaking down the numbers. This small two-unit project was delivered during the pandemic and still produced a huge margin. Hear what they paid to develop this project, what it sold for, what investors earned from the transaction, and more. 
    Episode Highlights: 
    A lot of wrenches were thrown at Dan and Sunil through the process, but this project did well.
    The top unit sold just before coronavirus. They got more on the top unit and got a little bit less for the second unit due to coronavirus.
    In development, some projects will hit at an optimal time and others won't for whatever reason.
    They experienced a black swan event with massive unemployment, but the D.C. market is resilient.
    Their typical buyer makes six figures and their jobs are resilient in the D.C. market.
    Dan is excited that they delivered a great project and that the numbers worked out very close to their projections.
    Investors from all over the globe want to invest in D.C. because the federal government will continue spending money and providing jobs.
    The jobs in D.C. tend to be high-paying jobs and they're always there.
    This project began when they bought an old row home in poor shape in 2019 for $650k.
    They spent a little more than $250k per unit in construction costs because it was in a higher-end area.
    The bank loan was in the 5% range. They probably paid $70-85k in interest.
    All-in they spent about $1.35m on the project.
    On the sales side, the top unit got just under $900k. The lower unit sold for $730k. Total sale was $1.63m and they paid out about $50k in commissions and taxes.
    Their net sale was $1.58m net profit. They still pulled in $230k.
    They paid investors $60k in preferred returns.
    This was a great project. They delivered 20% return on cost, and had a ton of margin over what they needed to pay investors.
    Dan is excited that they still hit their numbers and delivered.
    3 Key Points:
      D.C. is a resilient market that attracts investors from around the world.
      When you buy properly and perform properly in a great market, this sets you up for success.
      A quality project can succeed even during trying times.
    Resources Mentioned:
    Learn more about Hyperfast Academy; The Keri Shull Team website; HyperFast Wealth website
    Dan Lesniak bio, Facebook, Twitter 
    Sunil Saxena LinkedIn
     

    • 12 min
    Episode #152 Be Newsworthy with Christina Daves

    Episode #152 Be Newsworthy with Christina Daves

    During today’s episode, host Keri Shull speaks with public relations guru Christina Daves, founder of PR for Anyone. Christina shares her three-step formula for building your business by getting PR famous. After listening today, you’ll have an actionable plan for how to get your story on the news in the next seven days.  
    Episode Highlights: 
    In 2010 Christina invented fashion accessories for medical boots. She became an expert in PR and was in 50 media outlets during her first year to promote her product.
    She began teaching people in real estate how to be successful in PR five years ago.
    The more visible you are to people, the easier it is for them to make a connection with you.
    In the Get PR Famous Formula, you need to be newsworthy, you need to create great hooks, and you need to find the right journalists.
    First, you need to create a brand. This will give you positioning and visibility.
    Pick one place to start with your PR plan. It could be television, but could also be newspaper, radio, or social media.
    Every person has a unique gift to offer the media.
    First, you need to be newsworthy. Remember that the media is looking for your story. 
    If you are quoted in a major media outlet, that gives you credibility.
    You build your digital footprint when you are in the media.
    Newsjacking is when you take a story that is hot in the media and leverage your expertise to get into the media.
    If you're constantly pitching stories to the media they will remember you.
    You can affiliate yourself with a non-profit if you really believe in a cause and then tie it in with your business.
    Another strategy is to collaborate with people. Christina shares the example of a realtor who partnered with a builder for a massive giveaway that received a lot of attention.
    Celebrity sells. Know your property and know if there's any history to it.
    You can also use holidays and the calendar for newsjacking.
    Monitor social media, especially Twitter for newsjacking opportunities.
    Check out the history of your property to see if that may be newsworthy.
    You must create a great hook.
    Look at magazine covers to gather inspiration for hooks.
    You can use Google to find the right journalists.
    When you're in the mainstream media, you can then share that on your social media.
    Use your content to establish credibility so that when major media outlets check you out, you've demonstrated your expertise.
    If you implement Christina's strategy, you could get media attention this week.
    Think of one idea you could use to pitch a story to the media.
    Make your writing easy and accessible. That will help you with your pitch.
    Keri and Christina help live participants brainstorm brilliant pitch ideas. 
    When you're thinking about stories, think about what's next.
    You can spend ten minutes each day pitching stories and have success.
    3 Key Points:
      To get media attention you must be newsworthy. You can achieve this easily by newsjacking.
      You need a great hook to pitch a story successfully.  
      It’s easy to find the right journalists. Remember that they are looking for your unique story. 
    Resources Mentioned:
    Learn more about Hyperfast Academy; HyperFast Coaching; The Keri Shull Team website
    Keri Shull: Linkedin, Facebook, Instagram
    Christina Daves contact, website
    Email Christina at christina@prforanyone.com
    The DIY Guide to Free Publicity (book)

    • 1h 13 min
    Episode #151 Your First Investment Deal and Beyond with Reed Goossens

    Episode #151 Your First Investment Deal and Beyond with Reed Goossens

    During this HyperFast Wealth segment, host Dan Lesniak speaks with real estate investor Reed Goossens about how he built a massive business in under a decade. Reed shares how he found his first deal and the amazing path that led from it. You’ll be inspired to eliminate your limiting beliefs to take daily action towards your big goals. 
    Episode Highlights: 
    Reed Goossens grew up in Australia and moved to the U.S. in 2012. Prior to that, his experience was in structural engineering. He didn't want to spend his life in a cubicle so he became an entrepreneur.
    He went to his first REIA event within weeks of moving to America and was blown away by the information available there at a low cost.
    The barriers to entry here are low. Within six months, Reed bought his first triplex in upstate New York. He found this deal through small broker relationships.
    He didn't know anything but went out and gave it a try. He was sick of reading about investing and needed to go out and do it.
    The first deal got him going. His second deal involved a flip, and that flip helped him up his game. That's when he got into real estate syndication.
    They now control over a quarter billion dollars of multi-family real estate in Texas.
    Reed had an impactful conversation with a successful friend about the value of finding a mentor.
    Finding a mentor helped him to double down on where he was going. Through that, he built his own podcast and his own brand and co-syndicated on bigger deals.
    They buy between 15-30 million-dollar properties in Austin and San Antonio. They use third-party property management and their own asset management and construction management. They buy between 150-300 units at a time.
    Build up an investor pool so when you do have a deal you launch to that pool.
    They raise between 10-15 million dollars per deal, around 30-40%. 
    The key is to have a mentor. Surround yourself with people you aspire to be.
    Know that it will take time to build your portfolio.
    Reed talks about key mentors during his journey.
    Be willing to face uncertainty as you pursue new opportunities.
    Taking action is at the forefront of his mind.
    Over time you'll be able to take bigger and bigger steps. Challenge yourself.
    Getting rid of your limiting beliefs can take work, but it can be done when you take action consistently day after day.
    Reed shares about his experience writing two books.
    Reed offers his advice to a new investor.
    A mistake he made at one point in his investment journey was trusting others too easily.
    The best real estate investment he ever made was the first one because it got him started.
    If Reed had to start again he would do it all again. He'd build a personal brand, build a thought leadership platform, and grow his business from there.
    3 Key Points:
      If you’re still in the research phase, go out and find your first deal. It can start you on an amazing path of growth. 
      Finding a mentor can help you double down on your goals to accelerate your growth.
      Keep challenging yourself and be willing to fail. 
    Resources Mentioned:
    Learn more about Hyperfast Academy; Get Dan’s book for the cost of shipping here; HyperFast Wealth website
    Dan Lesniak bio, Facebook, Twitter 
    Reed Goossens website, podcast, Facebook, Instagram, LinkedIn
    Contact Reed at info@reedgoossens.com
    Rich Dad Poor Dad (book)
    Investing in the U.S.: The Ultimate Guide to U.S. Real Estate (book)
    10,000 Miles to the American Dream (book)
     

    • 33 min
    Episode #150 Building Corporate Accounts with Ruth Krishnan

    Episode #150 Building Corporate Accounts with Ruth Krishnan

    During today’s episode, host Keri Shull speaks with Ruth Krishnan at the HyperFast Digital Deep Dive event about how to land large corporate accounts. Ruth shares how she started her journey to increasing her price point. You’ll be inspired to make connections outside of your sphere as you hear how Ruth got creative about capturing large corporate accounts.
    Episode Highlights: 
    Last year Ruth's San Francisco based team did 130 million dollars in sales. Her average price point is 2.6 million.
    Ruth tells the story of the first ask she made to land a huge financial planning firm as a key account.
    She had a loose connection in a high-end financial planning firm. She called him and brought some coffee to his office. This was a big step out of her comfort zone.
    You don't have to start small.
    She began by asking what it would take to be the realtor for his company. 
    After their conversation, she called a realtor who fit his criteria and asked if she would want to do the account with them.
    They made a beautiful marketing book together, printed them, presented the book with gifts and had them delivered to his office.
    They go to that office every six months and have closed big deals as a result.
    Figure out how to have access to those people. It may not be through your friends.
    Provide tools for your clients so they have talking points so they look like they know a lot about real estate. She provides free advice on a regular basis.
    Ruth publishes a monthly newsletter and they love that data.
    One of Ruth's signature gifts is branded Yeti bottles that clients love. 
    Ruth also approached mastermind groups because she wanted to work with a room full of billionaires.
    Show up, do an amazing job, and it will lead to other opportunities.
    In the San Francisco Bay Area, many families have personal assistants. Ruth infiltrated that group.
    Ruth created a BNI group early in her career. Keri recommends either vetting the group or creating the group and hand-selecting members.
    Personal assistants manage all vendors for the families they work for. Ruth found out that the assistants meet regularly to discuss vendors.
    Sometimes Ruth brings a person she knows they need to hear from as a way of providing value to them. These groups think of Ruth as a connector and as a resource.
    Consider forming a relationship with a private school consultant in your area that serves high-income families.
    Once you get into relationships with these people, it's not that hard.
    When you present to a large tech corporation like SalesForce, you can educate them on demystifying the buying process. You can provide a market update and that will be fascinating to them.
    People are really interested in hearing what's happening with the market at this moment.
    The most referrals are done from real estate agents. Attorneys are also huge referrers. Get as many attorneys as you can in your BNI groups. 
    Think of the events in life that trigger people to buy or sell. Bring vendors connected to those events into your BNI groups. 
    3 Key Points:
      You don’t have to start small. Figure out how to get access to the people you want to be doing business with. 
      There are many different groups you can approach when you’re looking to connect with high-earners. Consider contacting personal assistants, mastermind groups, private school consultants, hospitals, and more. 
      When you’re giving a presentation to a corporate account, recognize that you can demystify the buying process for them and provide them with a valuable market update.
    Resources Mentioned:
    Learn more about Hyperfast Academy; HyperFast Coaching 
    Keri Shull: Linkedin, Facebook, Instagram
    Get 100 Free Tips from Dan here
    Ruth Krishnan website, Facebook, Instagram, Twitter, LinkedIn
    DEMA Facebook group
    PAN website
     

    • 36 min
    Episode #149 Real Estate Investing During COVID-19 with Matt Fullerton

    Episode #149 Real Estate Investing During COVID-19 with Matt Fullerton

    During today’s HyperFast Wealth segment, host Dan Lesniak speaks with Matt Fullerton, a real estate investor who also helps educate and train new investors. In this episode, Matt shares how real estate investing has changed during the pandemic, who is selling, and where they are finding the best deals. 
    Episode Highlights: 
    Matt Fullerton is a lifelong sales guy. He began his career selling cars and left that business for private equity.
    Then he became associated with Express Home Buyers, a real estate investment company that was specializing in flips when he joined. They now specialize in wholesale. He started his own company in late 2018. 
    Matt shares his approach to buying distressed listings from agents.
    He also helps other established real estate companies by taking their old leads. If he gets them under contract, they split the profits.
    Their main exit is wholesale with no marketing.
    Because lender guidelines have tightened up during COVID, they are taking on more flips.
    During COVID they've seen landlords and vacation rental owners reaching out to sell their properties.
    On the buyer side, a lot of lending has tightened up. Some deals that made sense three months ago no longer make sense.
    In Dan's observations, getting investor money has become more difficult during these times.
    Renovated houses are in very high demand.
    The inventory shortage encouraged Matt's company to do more flips.
    Commercial and retail have taken a beating so there will be an opportunity there to pick up some commercial property and redevelop it.
    They're finding more townhouses and condos than they usually do because people often hold those as rentals.
    They think there will be a lot of opportunity in PG (Prince George County), Maryland. They're now finding great deals in the Baltimore suburbs.
    They're always looking for new list providers. They're looking at niche lists.
    For marketing, they use social media. They decided not to spend a ton of money on marketing during COVID.
    They don't have a lot of overhead and they don't have debt aside from properties they're working on.
    Dan has experienced great success with online leads.
    They founded a REIA group, the Real Deals Real Estate Investors Group.
    Matt tells people who are new to their REIA to get their real estate license.
    There's tremendous value in partnering with as many realtors as possible.
    Matt’s advice to a new investor is to not get trapped in other people’s dogma.
    He advises experienced realtors not to get trapped in their own way of thinking.
    When you're being rigid, consider other ways to look at the situation.
    The biggest challenge they faced was having to generate leads without any marketing.
    If you're a decent person and want to help people, you will succeed.
    Matt shares his love for the outdoors and traveling.
    In five years he wants to be setting up the companies he's part of for his exit. He will then pursue environmental work.
    3 Key Points:
      COVID has changed the landscape for real estate investing because getting investor money is more difficult right now. 
      There’s high demand for renovated homes, which encourages investors to consider flipping.
      If you’re an investor, consider getting your real estate license to reap the benefits of referrals.
    Resources Mentioned:
    Learn more about Hyperfast Academy; The Keri Shull Team website; HyperFast Wealth website
    Dan Lesniak bio, Facebook, Twitter 
    Matt Fullerton Facebook, Contact him at matt@cheshousehunters.com
    Chesapeake House Hunters website, Facebook
    The Real Deals REIA Facebook group

    • 34 min
    Episode #148 Commit to Your Success with Coach Micheal Burt

    Episode #148 Commit to Your Success with Coach Micheal Burt

    During this episode, host Dan Lesniak speaks with Coach Micheal Burt, a winning basketball coach who became an extremely successful corporate coach. Learn about Micheal’s six-step system for monster growth and the tips he has for realtors who are ready to commit to their success. 
    Episode Highlights: 
    Micheal Burt began coaching basketball teams in his teens. He spent a decade building a national championship program. Eventually, he started writing books about how he was winning games.
    He retired from athletic coaching at age 31 to start a multi-million dollar coaching company.
    His dream was to be the head coach and he decided to carry himself as a professional.
    Many people give up and don't become what they're capable of becoming.
    Humans have a prey drive. The problem is that it's never been activated. First we need to be exposed to the possibilities.
    Micheal describes when the possibility of becoming a successful speaker awakened within him.
    Micheal always had a desire to help people but didn't always know how to do it. Now he is teaching people how to coach.
    Micheal describes how Grant Cardone inspired him to scale his business.
    Micheal has a six-part system. First, you activate the prey drive. Next, there's explanation of service, legacy selling, follow up, extracting referrals, and becoming a person of interest.
    Micheal needed people to walk into his life to help him see his blind spots where he was losing money. 
    Many agents don't see their business as a business.
    Micheal discusses an agent he is working with who is opening a restaurant as part of his branding strategy.
    Real estate agents should strive to become people of interest.
    People make big decisions when they are relaxed. This is why people buy real estate on the weekend.
    You should be prospecting for 2-4 hours every day.
    People need to understand the entertainment aspect of prospecting. People make decisions when they're having fun together.
    The top agents are best at entertaining people and making them feel comfortable.
    Getting people in relaxed settings and holding events can have a big impact.
    Ask how you can do your own version of what other successful people are doing.
    Look outside your market and look outside your industry to find new ways to differentiate yourself.
    Micheal speaks to how his clients have pivoted during the pandemic. His clients are using virtual seminars, virtual summits, Facebook Lives, and other ways to offer virtual experiences.
    He recommends being highly engaged with your current client base, highly engaged with your past client base, pumping out content to your database all the time, hosting weekly podcasts, writing a book, and working a system to generate attention and leads.
    This is an industry that you can dominate.
    The biggest challenge he ever faced was coaching a team to a championship.
    If Micheal could go back in time, he would get coaching earlier in life.
    His biggest advice to a new real estate agent is to prospect 2-4 hours every day.
    If you're an experienced real estate agent, work on becoming a person of interest.
    In five years, Micheal hopes to be one of the top five motivators in the world.
    3 Key Points:
      When we’re exposed to the possibility of success, that opens up our motivation to succeed. 
      A coach can bring an outside perspective to your blind spots that are costing you money.
      Real estate is an industry you can dominate by being highly engaged with your database.
    Resources Mentioned:
    Learn more about Hyperfast Academy; HyperFast Coaching
    Coach Burt website; Facebook
    Single Digit Millionaire (book)
    The Richest Man in Babylon (book)
    Changing Lives Through Coaching (book)
    Everybody Needs a Coach in Life (book)
    The Accountable Church (book)
    Inside the Mind of a Monster (book)
    Living with a Monster (book)

    • 43 min

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