The Law Firm Marketing Minute Spotlight Branding

There are most likely about 50 other law firms in your area (depending on the setting, of course) that do what you do. How can you differentiate your firm from the others?
On this episode, Eddie & SMike talk about those potential clients that are product and most aware. These are the ones who need to see your branding.

👉Here's what you can expect:
The mindset of the product and most awareHow your law firm should differentiate from other firmsWhy branding matters most in this scenario☝️One of our best free resources that can make all your marketing work better:
Your free download is here!
📱You can check out the video component by following us here on
Instagram or TikTok!

Okay so someone knows that they have an issue that needs solving. How can you be the one to help them along their journey without actually talking to them?
On this episode, Eddie & SMike speak about the next two stages of the client awareness journey. By positioning your law firm with valuable marketing, you can effectively help them through the process without saying a word.

👉Here's what you can expect:
The mindset of the problem and solution awareHow both different sets of people actHow to get your law firm front and center for them☝️One of our best free resources that can make all your marketing work better:
Your free download is here!
📱You can check out the video component by following us here on
Instagram or TikTok! 

How can your law firm help someone who doesn't even know that they need your help? Or help at all!
On this episode, Eddie & SMike talk about those potential clients who are unaware that they even have a problem. How does that happen and how do you channel them in your marketing? 

👉Here's what you can expect:
The mindset of the unawareNot everyone even knows they have a problemHow to approach these potential clients with your marketing☝️One of our best free resources that can make all your marketing work better:
Your free download is here!
📱You can check out the video component by following us here on
Instagram or TikTok! 

Hopefully, by now, you know who your target audience is. However, have you considered if your audience even knows your firm? How well do they know your firm?
Eddie & SMike tackle the Five Stages of Awareness which were outlined by Eugene Schwartz in his 1966 book, Breakthrough Advertising.  

👉Here's what you can expect:
The mindset of who you are marketing toThe common marketing trap law firms fall intoWhat are each of the 5 Stages of Awareness☝️One of our best free resources that can make all your marketing work better:
Your free download is here!
📱You can check out the video component by following us here on
Instagram or TikTok! 

We want to thank John for the multiple years of providing awesome content via the Law Firm Marketing Minute! 
His shoes are going to be tough to fill, but we hope you enjoy this new format. 

Here's what you can expect with the new format:
Eddie & SMike will be the new hostsMon-Thur will be shorter episodes while Friday will be the entire episodeThere will be a video component for each episode You can check out the video component by following us here on
Instagram or TikTok! 

Ever wondered how a small law firm can punch above its weight in SEO rankings and hold its own against the big-budget legal sharks? I'm John Hinson, and in this latest installment, we're peeling back the curtain to reveal the cost-effective strategies and overlooked platforms that can catapult your firm's online visibility. By tapping into the power of legal directories such as Justia, Super Lawyers, and Avvo, you'll learn how to forge a digital presence that stands out, ensuring your firm is seen by the right eyes at the right time.

Navigating Yelp's review-centric battlefield or keeping your law firm's profile polished might sound daunting, but I'm here to guide you through it step by step. This episode isn't just about sharing insights; it's about providing actionable advice that you can apply immediately to enhance your firm's online footprint. From optimizing your directory listings to understanding the unique approach each platform requires, join me for a deep dive into the digital strategies that will help your firm emerge as a formidable presence in the competitive world of legal SEO.