95 episodi

We make marketing simple to understand for everyone in episodic releases of just under 20 minutes that can help you level up your marketing expertise. Learn about the latest marketing trends, tools and insights on how you can outperform your competitors and achieve your marketing goals.

The Marketing Podcast - Digital Marketing tips and insights Augustine Kiama

    • Marketing

We make marketing simple to understand for everyone in episodic releases of just under 20 minutes that can help you level up your marketing expertise. Learn about the latest marketing trends, tools and insights on how you can outperform your competitors and achieve your marketing goals.

    Search Engine Marketing | SEM unpacked | Digital Marketing

    Search Engine Marketing | SEM unpacked | Digital Marketing

    SEM or Search Engine Marketing is similar to SEO and it's main purpose is to enhance traffic, generate leads and ultimately lead to conversion of leads. SEO is long term and has the purpose of generating organic traffic and cultivating a strong brand...

    • 14 min
    CAN-SPAM ACT | You can be fined up to $43,280 | Newsletter Marketing

    CAN-SPAM ACT | You can be fined up to $43,280 | Newsletter Marketing

    The CAN-SPAM ACT is a regulatory provision on  email marketing campaigns that establishes a healthy relationship between individuals, businesses and organisations with their email subscribers / readers.As marketers we initiate and run email campaigns...

    • 14 min
    SEO for new websites | SEO unpacked | How to

    SEO for new websites | SEO unpacked | How to

    In this episode I go through steps in which as a newbie or amateur in SEO, you can do SEO for your new website. This is simply a guideline to help assist you if you are overwhelmed with SEO and are not sure where to start from. SEO procedures varies...

    • 14 min
    Local SEO | SEO unpacked | Digital Marketing

    Local SEO | SEO unpacked | Digital Marketing

    Local SEO is the process of optimizing your website, business or content for local searches. Google uses Geo-location to provide users with much more targeted and relevant information based on where they are. If a user searches for Bakeries nearby,...

    • 12 min
    Joining Shaw Academy | Digital Marketing | Marketing School

    Joining Shaw Academy | Digital Marketing | Marketing School

    I decided to join Shaw Academy on Digital Marketing as part of the process to improve my digital marketing  expertise in other fields of digital marketing that I am not well acquainted to. This is not a sponsored episode nor am I affiliated by them....

    • 6 min
    SEO for Startups | SEO unpacked | How to

    SEO for Startups | SEO unpacked | How to

    In episode 95 I discuss the process of doing SEO for startups and new websites, the importance thereof and underlying factors that might affect your SEO activation campaign. Worth mentioning are pointers like writing compelling copy for both your meta...

    • 14 min

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