The Passion People Podcast Ep.Log Media

For our Season 3 finale, Naga is in conversation with podcaster and content guru - Jay Acunzo to discuss, what differentiates great creators from all others, how to find your first 10-50 true fans? Is there a one size fits all approach to monetization?

 

Reach out to Jay Acunzo and Check out his content -

Member Group (Paid) - https://jayacunzo.com/membership 

Podcast - 3 Clips – https://jayacunzo.com/3-clips 

Podcast - Unthinkable – https://jayacunzo.com/unthinkable-podcast 

Twitter – https://twitter.com/jayacunzo

Website - https://jayacunzo.com/ 

Books: Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work

 

Reach out to Naga – 

Twitter - @n1n3stuff / @PassionPeop1 (https://twitter.com/ThePassionPeop1 )

Facebook - The Passion People Podcast

Instagram - https://www.instagram.com/thepassionpeoplepodcast/

 

More about EpLog Media -

You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia,

For advertising/partnerships send you can send us an email at bonjour@eplog.media.

If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media/thepassionpeoplepodcast

 

DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organisation.

The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy of any nation or state.

 

Sound Attribution and Credits - Music from Pipo and Wowa(you should check out their music on Spotify here - https://open.spotify.com/artist/6zZPxLiRfbGUnoEAJmfJJN) from Unminus. All music other than the jingle on the episode is under the CC0 License and downloaded from freesound.org , freemusicarchive.org and unminus.com

Transcript

[00:00:00] Jay Acunzo: [00:00:00] you hear the phrase creator economy used quite often. And I think what we're living through is a very dangerous transition for a group of people who are trying to earn a living and a comfortable living at that using their creativity.

[00:00:15]it's also very dangerous because with that momentum comes this, misunderstanding that to do this, you need to be famous that you need to be an influencer. And I think fame and influence  is becoming way too closely tied to the creator economy.

[00:00:31]most importantly, this shifting mindset from essentially building on rented land like YouTube or Twitter and moving over to a platform you actually own like your own website and email list.

[00:00:43] Naga S: [00:00:43] Hey Jay. Hello and welcome to the passionate people podcast. And thank you for taking the time

[00:00:48] to be on the show.

[00:00:49]Jay Acunzo: [00:00:49] Thanks for having me. I really appreciate it,

[00:00:50]Naga S: [00:00:50] Jay, you have an extremely unique perspective, given your background in content marketing, the kind of shows that you've launched and the amazing work that you do at three clips.

[00:01:01]So as, as we start. I would love to just get like a 30,000 feet view of the content landscape from your lens and how it looked at the start of 2020 and how COVID has changed it.

[00:01:13]Jay Acunzo: [00:01:13] Yeah.  I'd love to answer. I spend very little time thinking about the trends and what everyone else is doing, because if I did that, I think I would probably break down.

[00:01:22]I'm so focused on trying to. Serve the audience that I'd like to serve that it's difficult to follow the trends, but I will say that I think what we

Is there really such a thing called passive income? Is it accessible to creators? Dive into the nuances of the world of Affiliate marketing with an affiliate marketing veteran who's in the business for a decade and now derives all of this creator income from affiliate marketing.

Reach out to Dilip and Check out his content -

Affiliate Marketing Blog – https://dkspeaks.com

Podcast about Podcasting – https://thepodcastinguniversity.com

Tastes of India Podcast - https://thetastesofindia.com/

Instagram – https://instagram.com/dkspeaks

Facebook – https://facebook.com/dkspeaks

Twitter – https://twitter.com/dkspeaks

Pinterest – https://pinterest.com/dkspeaks

 

Reach out to Naga – 

Twitter - @n1n3stuff / @PassionPeop1 (https://twitter.com/ThePassionPeop1 )

Facebook - The Passion People Podcast

email - naagasubramanya@gmail.com

Instagram - https://www.instagram.com/thepassionpeoplepodcast/

 

More about EpLog Media -

You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia,

For advertising/partnerships send you can send us an email at bonjour@eplog.media.

If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media/thepassionpeoplepodcast

DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organisation.

The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy of any nation or state.

 

Sound Attribution and Credits - Music from Pipo and Wowa(you should check out their music on Spotify here - https://open.spotify.com/artist/6zZPxLiRfbGUnoEAJmfJJN) from Unminus. All music other than the jingle on the episode is under the CC0 License and downloaded from freesound.org , freemusicarchive.org and unminus.com

Transcript

[00:00:00]R Dilip Kumar: [00:00:00] Promoting products on my niche websites, creating niche websites that are solely focused on affiliate marketing.

[00:00:06] When I look at my podcasting journey and  what my goals for podcasting was, I was never looking at monetizing the taste of India podcast from the perspective that most podcasters look at it , sponsorships andmaybe a merchandise or, ads.

[00:00:21] So I wasn't looking at it from that perspective. My sole objective was to drive all of that traffic to my blog and then monetize my blog

[00:00:30]But once you've done it, if you're able to drive traffic to it, , it's income that stays there, that's passive. So people just come visit those posts, click on those links, buy and you'll get paid a commission.

[00:00:42] Naga S: [00:00:42] Hi, Dilip. Hello and welcome to the passion people podcast.

[00:00:45]R Dilip Kumar: [00:00:45] Thanks for having me here. I was looking for forward to this conversation for some time,

[00:00:48]Naga S: [00:00:48] can you tell us your story I know you run  an affiliate marketing blog an affiliate marketing podcast, and you're also  a great content creator in your own right with both you and your wife, having such famous websites and podcasts.

[00:01:01]R Dilip Kumar: [00:01:01] Thanks.  I have been an affiliate marketers since 2003. Okay. So is when I first learned about affiliate marketing it wasn't purely affiliate marketing. I started off with understanding what blogging was, and that was when, blogging was slowly taking off.

[00:01:18]I went into affiliate marketing because my objective of getting into blogging was to use the expertise or the knowledge tha

Dive into how creators can curate and scale online communities as a key monetisation and engagement lever with Abhishek the chief curator of the Remote Indian Community. Abhishek is the creator of the RemoteIndian project - A vibrant community of more than 1400 members in India, some of whom are working at Doist, Gumroad, Gitlab, Prisma etc. This community enables Indian professionals to help each other navigate, balance and grow in a remote career. 

 

Insights from the episode can be translated in context of a specific show, target audience and value to be provided.

 

The idea of normalising remote work in India came after Abhishek found a lot of joy working remotely as a Ruby on Rails developer in 2016. But he also realised that loneliness and lack of information is a big problem in remote work and he thought it would be more fun to solve these unique challenges as a group.

 

Reach out to Abhishek -

Remote Indian - https://remoteindian.com/ 

e-mail - abhishek@remoteindian.com

 

Reach out to Naga – 

Twitter - @n1n3stuff / @PassionPeop1 (https://twitter.com/ThePassionPeop1 )

Facebook - The Passion People Podcast

email - naagasubramanya@gmail.com

Instagram - https://www.instagram.com/thepassionpeoplepodcast/

 

More about EpLog Media -

You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia,

For advertising/partnerships send you can send us an email at bonjour@eplog.media.

If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media/thepassionpeoplepodcast

DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organisation.

The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy of any nation or state.

 

Sound Attribution and Credits - Music from Pipo and Wowa(you should check out their music on Spotify here - https://open.spotify.com/artist/6zZPxLiRfbGUnoEAJmfJJN) from Unminus. All music other than the jingle on the episode is under the CC0 License and downloaded from freesound.org , freemusicarchive.org and unminus.com

 

Transcript

[00:00:00] Abhishek: [00:00:00] I was always curious about this question, that, okay what is a good life

[00:00:04] the interesting part is now I actually feel heard and I feel understood. And that's the great part about, , building a community you're scratching your itch, but then you also realize there are so many other, , human needs, which are being fulfilled.

[00:00:20] The biggest of which is, , being connected with each other

[00:00:23] I wanted to. Take this microphone that I had, and  give it now to the community  you don't want to be a place where you're the only person holding the microphone.

[00:00:32] I want to keep it as open and accessible  they might,   feel that social debt of sorts to support the community

[00:00:38] Naga S: [00:00:38] H ey Abhishek hello and welcome to the passionate people podcast.

[00:00:41]Abhishek: [00:00:41] Hey Naga, It's my pleasure to be here.

[00:00:43]Naga S: [00:00:43] Abhishek in the current season. We're talking about creators and how they're monetizing in the context of COVID and in, in the spectrum of monetization. I believe that community creation is a very important aspect that a lot of creators either miss out on, or don't think about it in the right way.

[00:01:00]The reason I'm excited to be talking to you is because you have successfully,  , conceptualized an idea f

How has podcasting changed during the pandemic? We talk to a panel of international guests Mo (More Sibyl Podcast), Olivier (Awaken the Awesome), Bettina (NRI Woman) to pick their brains about listenership, how to win a sponsor, imposter syndrome and reflections on 2020 for these stellar podcasters in light of Covid-19.

 

Reach out to Mo (More Sibyl Podcast) -

Podcast - https://www.mosibyl.com/

IG - https://www.instagram.com/mosibyl/

e-mail - talktomo@mosibyl.com

 

Reach out to Olivier (Awaken the Awesome) -

Podcast - https://awakentheawesome.podbean.com/

FB - https://www.facebook.com/awakentheawesome

e-mail - awakentheawesome@gmail.com

 

Reach out to Bettina (NRI Woman) -

Podcast - https://nriwoman.com/

Twitter - https://twitter.com/nri_woman

e-mail - hello@nriwoman.com

 

Reach out to Naga – 

Twitter - @n1n3stuff / @PassionPeop1 (https://twitter.com/ThePassionPeop1 )

Facebook - The Passion People Podcast

email - naagasubramanya@gmail.com

Instagram - https://www.instagram.com/thepassionpeoplepodcast/

 

More about EpLog Media -

You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia,

For advertising/partnerships send you can send us an email at bonjour@eplog.media.

If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media/thepassionpeoplepodcast

DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organisation.

The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy of any nation or state.

Transcript

[00:00:00] Olivier: [00:00:00] I think what worked for Joe Rogan is the community, not just from the fact that he brings a very, wide array of very interesting guests his approach, but what he really bank for him is a community.  So Spotify recognize that, and there's a huge potential, a huge community that came with that. And also the numbers showed it on YouTube. So I think the community is a very, is a very big aspect of it.

[00:00:19] Bettina T: [00:00:19] So what are my options? Is it sponsorship? Is it going to be you know, selling merchandise? Is it going to get consulting gigs? Is it about creating a new product? It's exclusively with my audience. Is it about creating a product with a sponsor that then fits with my audience? So there are so many different avenues that one can consider.

[00:00:36]And by sponsoring the podcast, they are reaching out to those women in a way that would be much more cost effective versus just advertising on say Facebook or Instagram or whatever.  So I think because of that you know, that niche definition of our audience there is an alignment for certain sponsors who are keen to come on the show.

[00:00:55] Mo: [00:00:55] It took me while can I get comfortable with asking people to chip into my passion [00:01:00] project? Because I felt that when I started, I wasn't putting a lot of effort into it and I felt like a, almost like a fraud asking them to put money

[00:01:08]Naga S: [00:01:08] hey everyone. Hello and welcome to a very, very special episode of the passionate people podcast. Today, we have Olivia Mo and Betina who are all fellow podcasters, and we're going to discuss about how podcasting has changed for them over the last eight to 10 months  because of COVID and what they're doing in terms of their monetization efforts.

[00:01:32]Let me again, take a moment to thank you for taking the time out. And I'm just so exci

In conversation with Pete who is Founder and CEO of Ampjar, a karmic advertising community that helps small brands to acquire customers through a fast and simple exchange of shout outs. We discuss the evolution of marketing, the similarities of SMB Online Retail and the Creator Economy and what creators can do today to amplify their reach and genuinely reach out to their target audience in a way that reflects their personal brand.

 

Prior to running Ampjar, Pete ran a social and digital media agency which worked with household name brands in 6 countries. Pete sold the business to Private Equity in 2017.

 

Reach out to Peter -

LinkedIn - https://www.linkedin.com/in/peterjamesdavis/

AmpJar - ampjar.com/lets-grow

e-mail - pete@ampjar.com

Reach out to Naga – 

Twitter - @n1n3stuff / @PassionPeop1 (https://twitter.com/ThePassionPeop1 )

Facebook - The Passion People Podcast

email - naagasubramanya@gmail.com

Instagram - https://www.instagram.com/thepassionpeoplepodcast/

 

More about EpLog Media -

You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia,

For advertising/partnerships send you can send us an email at bonjour@eplog.media.

If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media/thepassionpeoplepodcast

DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organisation.

The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy of any nation or state.

Transcript

[00:00:00] Pete: [00:00:00] these small businesses have all these platforms that they're meant to be using like Facebook advertising, like SEO, like Google advertising.

[00:00:10] And they just don't have the bandwidth to learn how to, how to use it  because they just have so many other things that they're doing in their business.

[00:00:17]But the way that we see it is that this is a movement in our minds towards giving the control back to the brands. So giving them more autonomy to control how they advertise, because essentially what we're trying to do is create a third model

[00:00:33]. So I'm the founder and CEO of a company called amp jar. I'm actually based down in Melbourne Australia right now. So we're actually a us company, but I live down here. It's home. So it's a good place to kind of shelter while all this COVID things going on. And yeah, Ampjar is a community of brands that shout each other out through various channels to help each other grow.

[00:00:56] So we have hundreds of brands all over the U S [00:01:00] Canada, Australia. New Zealand is our focus markets at the moment. Yeah, they shout each other out through social or emails or  post  checkout on their website. And the whole intent of it really is these small brands have incredible relationships with their customers relationships that are just stronger than I've ever seen anywhere before in marketing.

[00:01:19] And what we're trying to do is help these brands. Team up work together so that customer acquisition is something that they can do together rather than having to go to platforms like Facebook or Google to get that amplification and to meet new customers.

[00:01:32]Naga S: [00:01:32] And ideally what is the size of these businesses and what, what are they into.

[00:01:36] Pete: [00:01:36] Yeah. So typically the main type of customer for us is a smaller business. So someone who maybe has. Four five, six employees is kind of core

In the second conversation with Sharique Shamsudheen, a personal finance and business YouTuber with over 500k subscribers. Sharique is also a serial entrepreneur and in this episode we talk about creating revenue streams outside of youtube by leveraging and creating your community.

 

Reach out to Sharique -

YouTube - https://www.youtube.com/ShariqueSamsudheen

Instagram - https://www.instagram.com/sharique.samsudheen/?hl=en

Website - https://marketfeed.news/

 

Reach out to Naga – 

Twitter - @n1n3stuff / @PassionPeop1 (https://twitter.com/ThePassionPeop1 )

Facebook - The Passion People Podcast

Instagram - https://www.instagram.com/thepassionpeoplepodcast/?hl=en

 

More about EpLog Media -

You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia,

For advertising/partnerships send you can send us an email at bonjour@eplog.media.

If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media/thepassionpeoplepodcast

DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization.

The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy of any nation or state.

 

Sound Attribution and Credits - Music from Pipo and Wowa(you should check out their music on Spotify here - https://open.spotify.com/artist/6zZPxLiRfbGUnoEAJmfJJN) from Unminus. All music other than the jingle on the episode is under the CC0 License and downloaded from freesound.org , freemusicarchive.org and unminus.com
See omnystudio.com/listener for privacy information.