The Thought Leadership Project Jay Harrington & Tom Nixon

Episode 140: Jay and Tom break down the (polite) battle for control in the business development process. As a lawyer, you have more power and leverage the more unique and differentiated you are from the competition. This impacts pricing power, the ability to avoid RFPs, and dynamics in the attorney/client relationship as well. Lawyers who have “power” aren’t merely order takers—they steer the ship when it comes to strategy. Listen in to learn what this type of power is, its impact, and how to get more of it.

Episode 139: Listen in as Jay, Tom, and Curtis Hays do a LinkedIn deep dive. Curtis is the founder of collideascope, a digital marketing agency, and also the host (along with Tom) of the Bullhorns and Bullseyes podcast. This episode was recorded for Bullhorns and Bullseyes, but we thought it was a great conversation so we decided to re-publish it on The Thought Leadership Project. Enjoy!

Episode 138: Rachael Bosch, founder of Fringe Professional Development, joins us for the first episode of 2024. Rachael and Jay discuss the value of implementing “upward feedback” programs in law firms, and how to do it effectively. They also dig into coaching and training trends for 2024.

Episode 137: Creating and sharing thought-leadership content is an effective way to gain visibility and build trust with an audience, and generate billable work for your practice. But what if you could take things to the next level by monetizing your thought-leadership content itself—not merely using it to sell your services? That’s what Laura Frederick and Jay Harrington discuss in this episode. Almost everyone in the legal industry who’s on LinkedIn is familiar with Laura, and her daily contract tip posts. Laura is a lawyer, and founder of How to Contract, a contract training business focused on helping lawyers and in-house contract teams learn real-world contract skills, and ContractsCon, a contract training conference.

Episode 136: Adrian Lurssen, co-founder and VP of strategic development at JD Supra, rejoins the podcast to discuss tips and trends for thought-leadership marketing as we look ahead to 2024.

Episode 135: In this episode, legal recruiter, podcast host, and author Scott Love breaks down what it takes to become a rainmaker with Jay and Tom. Scott shares the many lessons he’s learned while helping rainmakers make lateral moves in the legal marketplace, including the importance of consistent effort, truly understanding a client’s challenges, and collaboration. He also shares his perspective on the current state of the legal hiring market—and much more in this episode chock full of actionable insights.