THE UNFAIR ADVANTAGE with Brian Gitt Brian Gitt

Your decisions are bets on your future. What you decide to work on is far more important than how hard you work. Tactics don't matter if you have the wrong strategy. Your direction matters more than your speed. In the end, you are your choices. Decision-making is the single most important aspect under your control as you work to achieve your goals. Take advantage of decades of scientific research on human decision-making to learn how to improve your judgment.

If you want to build your judgment faster and learn to apply principles, processes, and tools to make better decisions, get my free e-book on judgment and decision making at https://briangitt.com/books/. The e-book pulls together hard-earned wisdom and shares the best of what I’ve learned, including the how-to’s, frameworks, and mental models to save yourself the pain of learning the hard way. Learn why to avoid pro-con lists. And access the proven principles and frameworks used by Peter Thiel, Charlie Munger, Naval Ravikant, Jeff Bezos, Daniel Kahneman, Annie Duke, and other successful entrepreneurs, investors, and psychologists.

The best way to develop ideas for new services or products is to consider your own problems. What do you find tedious, annoying, or inconvenient? How could you solve that problem or minimize the irritation?

Solving your own problem will ensure the problem actually exists. It’s much harder to create a solution for a problem you don’t have. If you don’t experience the pain yourself, you will have to depend on customer feedback to determine if you have solved the problem.

Even worse: You may find a great solution to a problem that doesn’t actually exist or that doesn’t cause a lot of pain. Many new businesses fail because they start with a made-up idea.

This episode shares how to identify new ideas, create constraints, and test ideas quickly.

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Questions are tools for self-reflection that can shift your mindset and reframe your thinking. Just as Michelangelo carved his masterpiece David from a single block of stone, cutting away pieces of marble to reveal an awe-inspiring image, use questions to chip away your assumptions and motivations to reveal your fears and desires.

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Two young fish are contentedly swimming along when they happen to meet an older fish swimming the other way. He nods at them and says, “Morning, boys. How’s the water?” The two young fish swim on for a bit, until one of them looks at the other and asks, “What the hell is water?”

Like a fish in water, we are swimming in our cognitive biases, which are errors in thinking caused by our brain distorting reality. Our biases are pervasive, highly resistant to feedback, and can cause us to overlook or dismiss crucial information.

Self-deception and ignorance can harm you. Not seeing reality accurately can often lead to unnecessary painful mistakes. Too often, we make decisions without recognizing our own biases.

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“To sin” means “to miss the mark.” And you have missed it.

Weak-willed. Timid. Malleable. You are mediocre.

How did you let this happen? Why do you continue to let this happen?

Your dreams of greatness lie wet and soggy, like a loaf of bread left out in the rain.

You can’t stay on course. Your plans are uprooted like a sapling pushed over by a weak gust of wind.

You live as if you have no power to resist. No will. No agency. No strength. Your moments of resolve break like the weakest link in a chain.

You feel sorry for yourself because you think you deserve better. Have you earned it? Do you deserve more when you are so easily distracted?

You don’t have time to waste. You don't have to live this way; get up and get going.

Nobody’s going to do the work for you. You can do better. Dare to be great. Define your future. Take aim, shoot, calibrate, and repeat until you hit the mark. The worst sin of all is to quit trying.

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Most of the time we believe what we hear. And too often we hear—and then believe—things that are not true. But imagine how hard it would be to question every fact and underlying assumption you hear or read throughout the day.

Your brain acts like a sponge soaking up conversations with family and friends, daily news reports on TV and radio, information in emails and social media posts. It would impossible to test and probe every sentence from every source for complete accuracy. Even getting through one hour—much less a day—would be almost impossible. I’m exhausted just thinking about it.

To efficiently navigate life, we learn to trust people and institutions. Your life runs on trust for many things we take for granted. Trust undergirds our financial system, our justice system, our transportation system and provides the glue to hold our social fabric together. Without trust we would live in a world of paralyzing fear and violence.

However, it’s important to recognize when it’s time to switch off your trust autopilot and begin questioning assumptions. If you don’t, you can make painful mistakes and walk blindly into bad decisions.

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