Topline Pavilion

This episode of Topline Hotline revolves around the challenge of selling a second solution that has a larger market but is struggling in sales. Sam, AJ, and Asad discuss the need for different go-to-market motions and teams for different products, as well as the importance of investing in dedicated resources.
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Kathleen Booth, SVP of Marketing and Growth at Pavilion, joins the podcast to discuss the increasingly popular transition from CMO to CRO. Kathleen and the hosts discuss the importance of marketing > sales alignment, the recent cease and desist letter from 6sense to Adam Robinson of Retention.com, and last week’s FTC rule that bans noncompetes nationwide.
Read Adam Robinson’s LinkedIn post that led to the cease and desist letter from 6sense, and Adam’s follow-up post.
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In this episode of Topline Hotline, the hosts discuss the challenges faced by non-technical founders looking to raise a seed round for their startup. They provide advice on building a pipeline of VCs and positioning the business.
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In this week's episode, join Sam, AJ, and Asad as they delve into Gong's State of Revenue Leadership Report, explore the challenges startups encounter in a market that prefers comprehensive solutions, help non-technical founders understand the work of engineers, and more.
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In this week’s mini-episode, our Topline hosts and David Obrand of Salesloft discuss addressing the gap in pricing between early customers and new customers for SaaS companies. The hosts discuss the challenges and strategies for handling this issue, including the psychological aspect, setting expectations upfront, and emphasizing the value provided to early customers.
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This episode officially marks one year of Topline! We are excited to kick off Season 2 with a very special guest: David Obrand, renowned SaaS leader and the current CEO of Salesloft.
In this episode, David breaks down Salesloft’s 3 pillars for successfully navigating the enterprise market. He also delves into the need for a revenue orchestration platform and recounts his transition to CEO at Salesloft following the founder's leadership, including more invaluable go-to-market and leadership insights.
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