Transcend Your Dichotomy w/ Brooke Monaghan Brooke Monaghan

What stops the scroll in 2024? And how do we actually make our lives easier when it comes to our business and marketing when the landscape keeps shifting, our brains are literally being changed by smartphones, the internet, and social media, and attention and engagement are at an all-time low?

As two business consultants and coaches obsessed with content marketing, we are in regular inquiry and real-life client study about how to reach people when, in general, the people we’re trying to reach are overstimulated and overwhelmed by the amount of content they could be consuming at this point in the human existence. If we’re all on our devices filtering out what we want to read and doing it at lightning speed, how do we actually land with our audience? Hint: there’s value in making it easy.

Topics discussed in episode 2:

Creating an engaging content strategy with scroll stopping content that actually orients to the current digital moment

Making less work for our audience, our clients, and ourselves—rather than making more, how can we make it easier

The new online era in which graphics don’t need to be fancy. and short, concise, and minimal “wins”

The value of sharing your voices more than your aesthetic

Developing a strategy that is human-centered rather than internet-centered

Creators mentioned: Raudhah Rahman @raudhah.rahman and Casey Tanner @queersextherapy

For full show notes and transcript link visit www.reimaginingonlinebusiness.com

Welcome to episode one of the new Re-imagining Online Business podcast! Join Brooke Monaghan and Tristan Katz in this initial conversation as they explore the complicated landscape of online business in 2024.

Topics discussed:

The vulnerable truth that running a business right now is often hard and scary

What’s changed in the last 4+ years and where are we now, particularly when it comes to service-based online business

What kind of online business trends can we expect in 2024, or what are some things to know about growing your online business in 2024

Challenging “magical thinking” and “you can do it, too!'“ narratives

What does it mean for a business to truly “work”

The misleading nature of Instagram, and the fact that what we see online isn’t necessarily the full story

The question of interrupting business as usual while also supporting ourselves through our work

Maintaining creative energy even when the world is particularly distressing and disturbing

For full show notes and transcript link visit www.reimaginingonlinebusiness.com

Welcome to Re-imagining Online Business, a new podcast from Brooke Monaghan and Tristan Katz. Join us as we discuss topics like digital marketing, pricing, content creation and more, all through a lens that acknowledges the state of our current world, the real circumstances of ordinary people trying to grow their work online, and the fantasy that we have been sold by the business development industry.

In the final episode of Transcend Your Dichotomy, Brooke reflects on her personal growth as host of this podcast and reveals her plans for the future.

Brooke expresses her gratitude for the incredible journey she has experienced with you, the podcast listener, and acknowledges the immense support and lessons she has gained from these shared experiences. They have fueled her desire to continue evolving and expanding her horizons to help values-driven entrepreneurs succeed with their businesses. She encourages listeners to embrace change and transformation, recognizing that it is through pushing through the territory of peak self-doubt that true growth occurs.

It is with a mix of excitement and trepidation that she shares her short-term and long-term aspirations, and invites all listeners to tune in to her new podcast, How To Make Your Business Work For You.

You can continue to find Brooke @briggsmonaghan on Instagram, and sign up for her email list through Brooke-monaghan.com to stay up to date on her new ventures!

In this episode, Brooke shares a big update: The next episode will be the last of Transcend Your Dichotomy. She reflects on her journey and talks about the glimpses of something bigger she has been feeling for years. Brooke also discusses contemplating starting something completely new and the questions and doubts that arise when considering a new direction.

At times like this, it’s important to follow the ideas that keep coming up and align with your deeper why. Brooke also discusses how this new idea requires her to practice what she teaches in terms of leadership and commitment. Despite the fear and uncertainty, she believes it's the right time to take action because she now has enough clarity to start, and she acknowledges the fear that comes with pursuing something that truly matters.

If you are keen on a one-on-one coaching session with Brooke, now is the time to head over to brooke-monaghan.com to book a call with her!

Does the term “Magical Weirdo” resonate with you? Meet Chuck Copenspire (he/they), a queer, neurodivergent, anti-professional professional who helps non-traditional entrepreneurs succeed in the business world. Chuck and Brooke bond over their mutual dislike of Kajabi and discuss alternative platforms for people who are looking to get their businesses up and running.

Their conversation touches on the lack of resources for sex workers and the challenges they face in running their businesses safely, and delves into Chuck's experience of being "weird" as a business strategy. Chuck explains how being their authentic and unconventional self helped them stand out and connect with like-minded individuals, particularly fellow business owners.

They end their discussion with a conversation about the challenges of navigating marginalization online, the need for coping mechanisms, and the importance of laughter in absurd situations. Chuck dares listeners to “do just a tiny bit of it” if they have a big idea that they are scared to bring into the world.