Usable Marketing Ginger Zumaeta

If Zoom is your new conference room, here’s how to deliver virtual presentations that get agreements so you can keep your work moving forward.There are 3 things that you need to do:


1) Your presentation needs to be properly STRUCTURED. I’ll give you a simple framework of how to do that.
2) Next, you need to be concise and SUCCINCT. Eliminate anything that doesn’t support your thesis.
3) And finally, you need to use VISUALS correctly. You’ll see what I mean in the video. Get these right and you’ll start getting noticed, getting agreements, and stand out in a way that is more likely to keep you in your job. 

You can download the ebook that goes into more detail on each of these here: https://pxle.me/O70E7p2J

Also, I’d love it if you took my survey about presentations here: https://pxle.me/-EjfoKEY

#zoom #zoommeetings #presentationskills #quarantinelife


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To all my marketers out there? Are you keeping calm and carrying on? Are you pulling your marketing back? Or are you pivoting?


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🔥Why is it still so hard to get new customers? 🔥

Automate your growth by learning how to turn strangers into friends. 

If you’ve been relying on friends, family, and referrals to generate sales, it’s time to address the top of your funnel. 

You already have friends, family, and referrals buying from you, but what happens when those avenues are exhausted? It’s time to go to the next level and start turning strangers into friends. 

The steps of the purchase journey are:

1) Awareness 

2) Consideration 

3) Preference

4) Purchase 

5) Loyalty 

6) Advocacy.



When your sales come from friends, family, and referrals you’ve had the benefit of bypassing the first two steps of the purchase journey. Those friends, family, and referrals already have a level of trust with you. That’s great! 

But it also means that you haven’t learned how to drop strangers into the top of your funnel and get them to consider and prefer you. If you want to scale, learning to turn strangers into friends is critical. 

To figure out marketing and sales you have to figure out who your ideal customer is and determine what they really want.

If you want to crack that next level and know how to turn strangers into friends. You’ll need to build a go-to-market plan.



❗Need help transforming strangers into friends? Check out CAPTIVATE! It’s an in-depth LIVE 2-day workshop for business owners & executives to develop a complete A - Z marketing plan to strengthen their brand promise❗http://captivatesprint.com



•Watch the podcast on [Youtube](https://www.youtube.com/channel/UCBsNUHeU-HiZtjra-KtWP7Q)

•Follow us on [Facebook](http://facebook.com/gingerzumaetahq)


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You’ll attract more customers who are ready-to-buy if you solve these 3 problems.

A customer always has an end goal in mind. 



They are in a current state and are looking for something to get them to their future state. But what you’re selling as a solution, isn’t really all they’re looking for.

Let’s say you’re a business trying to hire a sales consultant — here are the 3 levels of problem your business needs to solve:

External Problem: Their basic need - they need more customers.

Internal Problem: I want my business to be successful. 

Global Problem: Their ultimate desired outcome — they want to achieve the dream of running a successful business so they can have ‘the good life'.



When you sell, start speaking to all 3 of these levels of problem and you’ll start seeing greater results. 😀 

Which level of the customer problem do you struggle with the most? I want to know!



Need to put some rocket boosters on your growth? CAPTIVATE is in-depth LIVE 2-day workshop for business owners & executives to develop a complete A - Z marketing plan to get more customers to the door, and through the door.



•Watch the podcast on [Youtube](https://www.youtube.com/channel/UCBsNUHeU-HiZtjra-KtWP7Q)

•Follow us on [Facebook](http://facebook.com/gingerzumaetahq)


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Support this podcast: https://podcasters.spotify.com/pod/show/usablemarketing/support

Here’s how you hit a H.O.M.E. RUN with your marketing!

Marketing has gotten so much more complicated than it used to be!

You need to have the fundamentals down if you’re going to make progress.

Business is about one thing, acquiring and serving customers in a way that they want to give you money.

Keep it simple with the acronym H.O.M.E:



🤠Hero - Who is my customer HERO? Know what they want!

📁Offer - Put together a captivating OFFER for your ‘Hero’?

🎥Message & Media - Where am I going to be presenting this offer? What channels will I use?

💰Easy - Make it EASY for them to say yes! Remove obstacles and de-risk your offer.

If you can master those four things you’re going to hit a marketing H.O.M.E. RUN and your business is going to take off!

⚡️Who is your customer Hero and what are you doing to make it easy for them to say YES to your business?



❗If you want help with your marketing strategy, check out CAPTIVATE! It’s an in-depth LIVE 2-day workshop for business owners & executives to develop a complete A - Z marketing plan to strengthen their brand promise❗



•Watch the podcast on [Youtube](https://www.youtube.com/channel/UCBsNUHeU-HiZtjra-KtWP7Q)

•Follow us on [Facebook](http://facebook.com/gingerzumaetahq)


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Support this podcast: https://podcasters.spotify.com/pod/show/usablemarketing/support

How to simplify your brand promise!

A lot of us complicate our brand promise, when it can actually be really simple.



You have to condense your brand promise with this simple question —  have you told your audience what to hope for?

Remember the Men’s Wearhouse commercial from back in the day; “You’re gonna like the way you look, I guarantee it.”



It gave the audience a clear brand promise and even backed it up with a guarantee. It’s really that simple!



Here are 5 questions to help you simplify your brand promise:

👉What do they have now?

👉What are they feeling now?

👉What is an average day look like for them now?

👉What is their status now?

👉What is their broken world look like?



Then, you ask yourself the same 5 questions, this time think about them after your prospect has experienced your product or service:

👉What do they have AFTER?

👉What are they feeling AFTER?

👉What is an average day look like for them AFTER?

👉What is their status AFTER?

👉What is their WHOLE world look like?



Watch this video and walk through these 5 questions with me and develop your killer brand promise!

⚡️How are you simplifying YOUR brand promise? I’d love to hear them.



Interested in my Masterclass, check it out at tmcmastery.com. Also, check out CAPTIVATE at http://captivatesprint.com, it’s an in-depth LIVE 2-day workshop for business owners & executives to develop a complete A - Z marketing plan to strengthen their brand promise!



•Watch the podcast on [Youtube](https://www.youtube.com/channel/UCBsNUHeU-HiZtjra-KtWP7Q)

•Follow us on [Facebook](http://facebook.com/gingerzumaetahq)



#marketing #sales #customers #masterclass #storytelling #prospects


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Support this podcast: https://podcasters.spotify.com/pod/show/usablemarketing/support