Wharton Marketing Matters Marketing Matters

Wharton's Barbara Kahn and Dr. Americus Reed speak with Cait Lamberton, Author of "Marketplace Dignity" about her new book, affirming dignity, customer loyalty, brand relationship with consumers, and more.
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Wharton's Barbara Kahn and Dr. Americus Reed speak with Asa Hiken, Technology Reporter for Ad Age about the use of AI in the legal system, AI Pin's marketing backfire, the WPP partnership with Anthropic, open-source vs closed-source development.
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Wharton's Barbara Kahn and Dr. Americus Reed speak with Eshan Ponnadurai, the Head of Meta’s Consumer Marketing about his background in the industry, how Meta connects with consumers, and WhatsApp's new campaign with F1 driver Lewis Hamilton.
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Wharton's Barbara Kahn and Dr. Americus Reed speak with Chris Kelly, Reporter for Marketing Dive about the misstep with the Apple iPad campaign, Amazon's ad business, Bacardi's new ad campaign, and more.
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Wharton's Barbara Kahn and Dr. Americus Reed speak with Julie Nollet, Chief Marketing Officer at Hennessy (LVMH) about the history of the Hennessy brand, preserving the legacy of the brand while keeping the brand on trend, their latest ad campaign for using Hennessy as an ingredient for cocktails, and more.
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Wharton's Barbara Kahn and Dr. Americus Reed speak with Daphne Howland, Senior Reporter at Retail Dive, about the state of malls and retail, Crocs & Hey Dude, and more.
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