39 min
What Is Foresight and What Is Its Function for the Brand? Branding over Wine
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- Marketing
“How could your business build a strategy, a plan, or even a product to help you prepare for how those consumer needs might be met in that distant future?”
Mars Wrigley’s Joanna Lepore peeks into the future through foresight – a careful combination of creativity and science, that mixes strategy, marketing, and insights – to imagine relevant and objective outlooks for her organization:
What foresight is and how it complements other inside functions;How foresight looks at business models;Methodologies and the 3 phases of foresight;Examples from Mars Wrigley brands and the new M&M's Munchums;
“It [foresight] delivers you provocation, exploration, tools, and methodologies to make your existing strategy or plan more robust.”
— Joanna Lepore
Hosted on Acast. See acast.com/privacy for more information.
“How could your business build a strategy, a plan, or even a product to help you prepare for how those consumer needs might be met in that distant future?”
Mars Wrigley’s Joanna Lepore peeks into the future through foresight – a careful combination of creativity and science, that mixes strategy, marketing, and insights – to imagine relevant and objective outlooks for her organization:
What foresight is and how it complements other inside functions;How foresight looks at business models;Methodologies and the 3 phases of foresight;Examples from Mars Wrigley brands and the new M&M's Munchums;
“It [foresight] delivers you provocation, exploration, tools, and methodologies to make your existing strategy or plan more robust.”
— Joanna Lepore
Hosted on Acast. See acast.com/privacy for more information.
39 min