WPP Metaverse and More Academy WPP Academies

Our host in this episode, Alie Coolidge, Director of PR & Communications at Deeplocal, interviews James Chester, Managing Director of Gumband. Together they flip the idea of the metaverse on its head. They discuss how physical, IRL experiences teach us lessons about virtual worlds – and vice versa – to maximize brand opportunities on both ends of the digital–physical spectrum. They explore the role of storytelling, community, and tangibility and how brands can leverage complementary physical and digital tactics to create positive, emotional connections with their audiences and foster stronger customer loyalty.



Deeplocal - Creative technology and experience design since
2006

Gumband - The first operating system created for interactive experiences
 

#WPP #web3 #metaverse #deeplocal #gumband #creativetechnology #experiencedesign #IRL #CX


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In this episode we delve into the world of Augmented Reality (AR) and its practical applications across various industries. Join our host, Dale Imerman, along with expert guests Emma Sofija and Dickon Laws, as they discuss effective AR design techniques, building immersive experiences, and measuring campaign success. Discover how focusing on unmet needs, human-centered design, and simplicity can lead to more engaging and successful AR solutions. Learn about the importance of inclusivity and accessibility in AR projects, and explore the role of AI and data visualization in creating dynamic content. Whether you're a brand manager, creator, or just curious about AR, this episode is packed with valuable insights and tips to help you harness the power of this emerging technology.



Emma Sofija's portfolio


#wpp #web3 #metaverse #AR #augmentedreality #immersivetechnology

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In this episode, James Harris, WPP’s Global Planning and Strategy Director, chats with cryptocurrency expert and influencer Ivan Vantagiato about what lies ahead for crypto and why its most valuable currency must become trust.


***  This podcast is for educational purposes. The discussion in this podcast and the links provided below are not intended as, and shall not be understood or construed as, financial advice, and should not be considered as a substitute for financial advice from a professional.


#wpp #web3 #metaverse #crypto #blockchain


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This is the first episode in our multi-part series focusing on Augmented Reality (AR) hosted by Dale Imerman, VP of Immersive Technology and AI at WPP. Our guest for this episode is Matthew Ball, investor, producer, and author of The Metaverse and How it Will Revolutionize Everything . Together they contextualize the metaverse in 2023 and discuss how and why Augmented Reality (AR) is the most immediate opportunity for brands and marketers

The Metaverse And How It Will Revolutionize Everything⁠ by Matthew Ball (Amazon)



#wpp #web3 #metaverse #AR #augmentedreality #immersivetechnology


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Our host for this episode, Dale Imerman, Group Director of Immersive Technology & Metaverse at WPP, is joined by Emma Chiu, Global Director at Wunderman Thompson Intelligence. They discuss the juxtaposition of Web3 consumer expectations between current generations vs. the blurred lines of real life and virtual worlds experienced by Gen Alpha.

Into the Metaverse (2021)

New Realities: Into the Metaverse and Beyond (2022)



#wpp #web3 #metaverse #WundermanThompson #GenZ #GenAlpha #consumer #CX


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Andy Hood, VP of Emerging Technologies at WPP, returns to host an episode with Dickon Laws, Global Head of Innovation at Ogilvy, on camera strategies. This episode takes a brief step away from AR to focus on the broader array of interactions between the phone, camera, and the user. Dickon talks about how people use the camera as an entry point into understanding ways a brand might explore using AR.


IKEA Kreativ, the IKEA design app

ASL Alphabet Lens by Snapchat

Restart a Heart CA Lens by GoSpooky AR


#wpp #web3 #metaverse #AR #camera #camerastrategies


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