6 episodi

This series of audio podcasts form a web writing workshop developed for internal training purposes, covering: understanding how web users read online; streamlining pages for ease of use; and creating engaging copy.

Writing for the web University of Glasgow

    • Scolastico

This series of audio podcasts form a web writing workshop developed for internal training purposes, covering: understanding how web users read online; streamlining pages for ease of use; and creating engaging copy.

    • video
    Part 1. Why web is different to print

    Part 1. Why web is different to print

    How web users read online and why web is different to print. Presented by Katy McAulay of the University's Corporate Communications office.

    • 4 min
    • video
    Part 2. Define your page

    Part 2. Define your page

    The importance of defining your page and how to do this. Presented by Katy McAulay of the University's Corporate Communications office.

    • 4 min
    • video
    Part 3. Structure your copy

    Part 3. Structure your copy

    How to structure your page and copy effectively. Presented by Katy McAulay of the University's Corporate Communications office.

    • 6 min
    • video
    Part 4. Tone it up

    Part 4. Tone it up

    Tone of voice and methods to help you engage your audience. Presented by Katy McAulay of the University's Corporate Communications office.

    • 2 min
    • video
    Part 5. Think about links

    Part 5. Think about links

    How to present links in your copy. Presented by Katy McAulay of the University's Corporate Communications office.

    • 5 min
    • video
    Part 6. Refine your page

    Part 6. Refine your page

    Before publishing your web page. Presented by Katy McAulay of the University's Corporate Communications office.

    • 2 min

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