500 episodes

How is the internet changing our lives? The Behind the Numbers daily news podcast from Insider Intelligence helps listeners make sense of the ever-changing worlds of digital media, commerce, advertising and technology. We keep you up to date, provide thought provoking analysis and have a little fun along the way.

Behind the Numbers: eMarketer Podcast eMarketer

    • Business

How is the internet changing our lives? The Behind the Numbers daily news podcast from Insider Intelligence helps listeners make sense of the ever-changing worlds of digital media, commerce, advertising and technology. We keep you up to date, provide thought provoking analysis and have a little fun along the way.

    The Weekly Listen: Facebook's Turning Point, Finfluencers, and Digital Ad Feelings | Sep 24, 2021

    The Weekly Listen: Facebook's Turning Point, Finfluencers, and Digital Ad Feelings | Sep 24, 2021

    On today's episode, we discuss whether Facebook has reached a turning point, how people now feel about digital ads, if the world is ready for eSports endorsers or finance influencers (aka finfluencers), the pandemic pet boom, what we keep learning about customers' needs, how to make sure you treat in-office and remote workers fairly, a town with free alcohol, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Blake Droesch, and senior analyst at Insider Intelligence Jasmine Enberg.

    For sponsorship opportunities contact us:  
    advertising@insiderintelligence.com.  
    For more information visit:  
    https://www.insiderintelligence.com/contact/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

    © 2021 Insider Intelligence

    • 40 min
    Where Social Media is Taking AR, LinkedIn Shuts Stories and Authentic Social Commerce | Sep 23, 2021

    Where Social Media is Taking AR, LinkedIn Shuts Stories and Authentic Social Commerce | Sep 23, 2021

    On today's episode, we discuss where augmented reality (AR) lands on the gimmick to utility scale, what AR looks like beyond fashion and beauty, and what the Carolina Panthers' new mixed-reality mascot might mean for marketers. We then talk about what authentic social commerce really means, why Stories never worked out for LinkedIn, and what we expect the reaction to Twitter's Super Follows will be. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

    For sponsorship opportunities contact us:  
    advertising@insiderintelligence.com.  
    For more information visit:  
    https://www.insiderintelligence.com/contact/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

    © 2021 Insider Intelligence

    • 20 min
    How the Delta Variant is Changing Behavior, Ads During Tragedy, and Events in Limbo | Sep 22, 2021

    How the Delta Variant is Changing Behavior, Ads During Tragedy, and Events in Limbo | Sep 22, 2021

    On today's episode, we discuss how the delta variant has affected people's comfort levels doing various activities, what customers want retailers to do in response, and what Americans aren't willing to give up. We then talk about the COVID consumer trend most likely to stick, how brands advertise during tragedy, and what the short- (and long-) term future of events might be. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jeremy Goldman.

    For sponsorship opportunities contact us:  
    advertising@insiderintelligence.com.  
    For more information visit:  
    https://www.insiderintelligence.com/contact/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

    © 2021 Insider Intelligence

    • 25 min
    How Neobanks Are Changing Personal Finance, Banking Subscriptions and Green Banks | Sep 21, 2021

    How Neobanks Are Changing Personal Finance, Banking Subscriptions and Green Banks | Sep 21, 2021

    On today's episode, we discuss how digital-only neobanks are reshaping consumer banking, what makes them an attractive alternative to legacy banks, and how they are incorporating subscriptions into their business model. Tune in to the discussion with eMarketer vice president of content and head of financial services at Insider Intelligence Daniel Van Dyke.

    For sponsorship opportunities contact us:
    advertising@insiderintelligence.com.
    For more information visit:
    www.insiderintelligence.com/contact/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

    © 2021 Insider Intelligence

    • 25 min
    What Makes a Good Retail Website/App, Palm-Scanning Technology and 30-Minute Delivery | Sep 20, 2021

    What Makes a Good Retail Website/App, Palm-Scanning Technology and 30-Minute Delivery | Sep 20, 2021

    On today's episode, we discuss some of the best-in-class features of a retail site, what to avoid, and how to get your retail app onto customers' phones. We then talk about whether 30-minute delivery can move the needle, what the first iteration of robot delivery might look like, and if palm-scanning technology will catch on. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Suzy Davidkhanian.

    For sponsorship opportunities contact us:
    advertising@insiderintelligence.com.
    For more information visit:
    www.insiderintelligence.com/contact/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

    © 2021 Insider Intelligence

    • 29 min
    The Weekly Listen: Facebook/Ray-Ban Smart Glasses, Branded Gaming and Getting Noticed | Sep 17, 2021

    The Weekly Listen: Facebook/Ray-Ban Smart Glasses, Branded Gaming and Getting Noticed | Sep 17, 2021

    On today's episode, we discuss Facebook's new Ray-Ban smart glasses, whether time spent on TikTok actually surpassed YouTube, what branded gaming on Roblox looks like, how to get noticed as a marketer, whether selling Super Bowl ads early is a good move, how to make friends while working from home, how two people reversed climate change in their hometown, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.

    For sponsorship opportunities contact us:
    advertising@insiderintelligence.com.
    For more information visit:
    www.insiderintelligence.com/contact/advertise/
    Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

    © 2021 Insider Intelligence

    • 53 min

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