E003: Holistic Retention Strategies and Driving LTV Marketing Operators

00:00 Introduction and Sponsor Acknowledgement

10:09 Key Performance Indicators for Retention

27:02 The Challenges of Measuring Retention and LTV

39:56 The Need for Incrementality Testing in Retention

47:56 The Impact of First Order Value on LTV

55:33 Exploring Retention Channels

01:06:17 Reactivating Unengaged Customers

01:18:23 Exclusive Offers and Early Access





Operators Exclusive Slack: ⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA





Powered by:



Motion.

⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠



Aftersell.

⁠⁠https://www.aftersell.com/⁠⁠



Richpanel.

⁠⁠https://www.richpanel.com/⁠⁠



Haus.

⁠⁠http://haus.io/operators⁠⁠