E004: All Things Forecasting! How we Forecast, the Pitfalls of Over and Under Forecasting, and the Lessons We've Learns From Our Mistakes Marketing Operators

00:00 Introduction

07:32 Ridge Wallet's Approach to Forecasting

28:29 Cohort-Based Forecasting

37:02 Forecasting Process and Seasonality

45:30 Preparing for High Growth and Customer Service

56:29 Balancing Goals and Morale

01:08:35 Opportunity Cost and Informed Decision Making



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