Growth Design Podcast Emmanuel Omole and Ini Abiodun

Christian is a Product Designer with 15 years of experience designing both enterprise software and consumer products. Over the past 7 years, he’s focused on Growth roles and has helped different companies move key metrics through the power of Design. Christian believes in simple design, working closely with engineers, testing products often, and building relationships to help Design thrive. Throughout his career, he designed for many household names, including British Gas, KPMG, Uptime, DFS, McLaren, HSBC, and Google.

Continuing our conversation on the series, “The Growth Design Career Playbook”, we discussed how to stay ahead in our design career. Here are some highlights from our conversation:

— Continuous learning is crucial for staying ahead in your design career.

— Building a strong professional network can open doors to new opportunities and collaborations.

— Staying up to date with industry trends helps you stay relevant and adaptable in a fast-paced field.

— The importance of taking on challenging projects to grow as a designer.

— Setting clear goals and having a long-term vision can guide your career progression.

— Effective communication skills are essential for collaborating with cross-functional teams.

— Understanding the global design landscape can give you a competitive edge in the industry.

---------

Where to find Christian Vasile

- LinkedIn - https://www.linkedin.com/in/iamsegun/

- ⁠Website - christianvasile.com

——

Where to find the Growth Design Podcast and co-hosts:

- LinkedIn - https://www.linkedin.com/company/growth-design-podcast/

- ⁠Website - https://growthdesigncast.substack.com/

- ⁠Instagram - https://instagram.com/growthdesignpod

- ⁠Emmanuel’s LinkedIn - https://www.linkedin.com/in/omoleemmanuel/

- ⁠IniOluwa’s LinkedIn - https://www.linkedin.com/in/inioluwa-abiodun/

——
Production by Damilola Ilesanmi - https://damilolailesanmi.com/

Olusegun Adebajo is a Growth Product Designer at Rocket Homes, a real estate tech platform and homeownership company. He has been on the Growth team, working on optimisation and experimentation. He enjoys the interplay between design, data, and user psychology—to effectively inspire user behaviour change, moving them forward in their journey and towards their goal, while driving desired business outcomes. He has been involved in nearly 200 experiments at Rocket Homes.



In our conversation on the series, “The Growth Design Career Playbook”, we discussed How to Recognise Growth Design Opportunities in Your Current Role.



---------



Where to find Olusegun Adebajo

- LinkedIn - https://www.linkedin.com/in/iamsegun/

- ⁠Website - https://iamsegun.com

——

Where to find the Growth Design Podcast and co-hosts:

- LinkedIn - https://www.linkedin.com/company/growth-design-podcast/

- ⁠Website - https://growthdesigncast.substack.com/

- ⁠Instagram - https://instagram.com/growthdesignpod

- ⁠Emmanuel’s LinkedIn - https://www.linkedin.com/in/omoleemmanuel/

- ⁠IniOluwa’s LinkedIn - https://www.linkedin.com/in/inioluwa-abiodun/

——
Production by Damilola Ilesanmi - https://damilolailesanmi.com/

Shawn Gong is a product advisor and head of product growth, with background in product management. He has 12 years of experience leading cross-functional teams and launched award-winning products globally. He spearheaded international expansion for Grindr, the largest social networking app for LGBTQ. He also orchestrated GOAT's expansion into China, the largest marketplace for authentic sneakers. In addition, his team pioneered augmented reality mobile apps at Daqri, acquired by Snap. In our conversation about "Monetization Mindset: Building Products That Sell Themselves" we discussed

- What is monetization & different models

- Understanding the Audience for Effective Monetisation

- Data-driven strategies for Monetisation

- Balancing Monetisation with User Experience

- Adapting to Evolving Monetisation Trends

- Overcoming Behavioural Barriers.

——

Where to find Shawn Gong:

- LinkedIn - https://www.linkedin.com/in/gongshawn/

——

Where to find the Growth Design Podcast and co-hosts:

- LinkedIn - https://www.linkedin.com/company/growth-design-podcast/

- ⁠Website - https://growthdesigncast.substack.com/

- ⁠Instagram - https://instagram.com/growthdesignpod

- ⁠Emmanuel’s LinkedIn - https://www.linkedin.com/in/omoleemmanuel/

- ⁠IniOluwa’s LinkedIn - https://www.linkedin.com/in/inioluwa-abiodun/

——
Production by Damilola Ilesanmi - https://damilolailesanmi.com/

Kristina Volchek is a Senior Product Designer who transitioned from a marketing background where she had risen to become Chief Marketing Officer. She has helped build innovative growth experiences across different startups, some of which include Flooz and Sweatcoin. At Sweatcoin, she was the Growth Product Lead on the acquisition team responsible for adding 66m new users. She joins us for the first episode in our new series, “The Growth Design Career Playbook”. In our conversation, we discuss:

- ⁠ Her journey into Growth Design

- ⁠Key skills of a Growth Designer

- ⁠Transitioning from Product Design into Growth Design

- The base you need for a career in Growth Design

- ⁠Storytelling as a powerful tool

- ⁠Growth mindset

- ⁠Showing your impact as Growth Designer

——

Resources:
- Starting with Growth Design Resource by Growth Design Podcast & Kristina Volchek - https://bit.ly/3OLu0yP

- ⁠Growth Design School Spring Cohort, use GROWTHDESIGNPOD10 to get 10% off - https://www.growthdesigners.co/school
- ⁠Mobbin, get 20% off here - bit.ly/49dX8H6

——

Referenced:
- Ruined by Design by Mike Monteiro - https://www.ruinedby.design/

- ⁠Growth Design Community - https://www.growthdesigners.co/

- ⁠Win Every Argument by Mehdi Hasan - https://www.waterstones.com/book/win-every-argument/mehdi-hasan/9781529093582

- ⁠Happier Hour by Cassie Holmes - https://www.cassiemholmes.com/happierhour

- ⁠Sweatcoin case study - ⁠https://kristi.digital/shots/growth-design-case-study-66m-new-users-in-a-year

——

Where to find Kristina Volchek:

- LinkedIn - https://www.linkedin.com/in/kristi-digital/

- ⁠Website - https://kristi.digital/

——

Where to find the Growth Design Podcast and co-hosts:

- LinkedIn - https://www.linkedin.com/company/growth-design-podcast/

- ⁠Website - https://growthdesigncast.substack.com/

- ⁠Instagram - https://instagram.com/growthdesignpod

- ⁠Emmanuel’s LinkedIn - https://www.linkedin.com/in/omoleemmanuel/

- ⁠IniOluwa’s LinkedIn - https://www.linkedin.com/in/inioluwa-abiodun/

——
Production by Damilola Ilesanmi - https://damilolailesanmi.com/

Emmanuel Omole and IniOluwa Abiodun discussed the psychology behind the products we interact with every day. These psychology tactics are used by many successful products we know and love in our daily lives.This episode covers how users interact with products by filtering, making associations, and seeking meaning through various cognitive biases. We also provide examples of how these are applied and how designers could understand and influence customer buying thus increasing business revenue.

In this episode, Ini Abiodun joins the podcast as a co-host, sharing her recent adventures as a growth designer. We recap and reflect on the top episodes from season 1, highlighting our key takeaways and hot takes. We also share some of our new plans with the podcast.