How businesses can push back effectively against ‘fake news‪’‬ DePaul Download

In today’s news, clickbait headlines and “deep-fake” videos can stand alongside legitimate, well-reported stories. Any business can quickly be victimized by a wrong, even malicious story or social media post. DePaul professors Ron Culp and Matt Ragas, co-authors of “Business Acumen for Strategic Communicators,” join DePaul Download to discuss how business leaders can both correct the record and save reputations without getting into a mudslinging contest. Culp and Ragas also discuss the Public Relations and Advertising program’s recent PRWeek award for Outstanding Education Program.