12 episodes

MICE FM is THE podcast for the MICE industry.


A podcast where we talk about industry news and trends, interview people from the industry, learn business and marketing tactics, hear about interesting destinations, event venues, hotels, tour companies, and all things MICE.


A podcast for MICE professionals, eventprofs, hotelliers, tour guides, travel business owners, restaurant owners, and any kind of supplier to this fabulous industry!

MICE FM MICE FM

    • Society & Culture

MICE FM is THE podcast for the MICE industry.


A podcast where we talk about industry news and trends, interview people from the industry, learn business and marketing tactics, hear about interesting destinations, event venues, hotels, tour companies, and all things MICE.


A podcast for MICE professionals, eventprofs, hotelliers, tour guides, travel business owners, restaurant owners, and any kind of supplier to this fabulous industry!

    Ep. 12 - About Michelin and MICE

    Ep. 12 - About Michelin and MICE

    Are Michelin starred restaurant a benefit to tourism? What about for MICE tourism?


    I try to answer this question in this episode.


    You can get in touch with me by email miceweekly@gmail.com

    • 9 min
    Ep 11 - The MICE FM Relaunch

    Ep 11 - The MICE FM Relaunch

    In this episode I talk about why I stopped doing the podcast, and what are the plans for the future of the podcast.


    Also, I am announcing my brand new newsletter: MICE Weekly.


    You can sign up here: miceweekly.com


    The email for the podcast and newsletter is miceweekly@gmail.com

    • 11 min
    Ep 10 - Let's talk breakfast

    Ep 10 - Let's talk breakfast

    In this episode I share my thoughts around breakfast as a unique selling point. Businesses, and hotels in particular, can create something unique and wonderful around their breakfast that not only will set them apart from the competitions, but also can show up on positively on the balance sheet.


    I exemplify my view by talking about The Best Breakfast in Norway, from Scandic Nidelven Hotel, which I visited back in February 2020.

    • 15 min
    Ep. 9 - The Postcard Marketing Hack

    Ep. 9 - The Postcard Marketing Hack

    In this episode I share a very cheap and extremely effective marketing hack that is especially effective for MICE agencies. But it will work very well for event companies and eventprofs as well!


    It is as easy and cheap as it is effective!

    • 8 min
    Ep 8 – One Hour Team Building

    Ep 8 – One Hour Team Building

    In this episode I share how a DMC, an event planner or a hotel can easily add a fun and useful product to their product offering and generate extra income.


    The One Hour Team Building is, as the name suggest, a one-hour team building activity which easily can be adapted to any destination and by most type of MICE related businesses.


    The most profitable activities and team building’s you can offer, are the ones you have developed and run yourself.

    • 15 min
    7. What will change in the MICE industry post-COVID-19?

    7. What will change in the MICE industry post-COVID-19?

    I wanted to find out what various MICE professionals and eventprofs thought would change post the Coronavirus pandemic. 


    I reached out to about 20 professionals in the industry to ask their opinion. 


    This is a monologue episode where I, your host, present the answers and add my own opinion on the matter. A short and sweet episode, 14min!

    • 13 min

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