Online Education Across the Atlantic

Phil Hill, Neil Mosley, and Glenda Morgan

Discussions of the postsecondary online education markets, including for Online Program Management (OPM)

  1. Wrapping Up the Big Three Commercial LMS / VLE Users Conferences

    14 AUG

    Wrapping Up the Big Three Commercial LMS / VLE Users Conferences

    The conversation explores the current state of online education, focusing on the recent conferences of major LMS providers like Anthology, D2L, and Instructure. Key themes include Anthology's financial struggles and AI strategy, D2L's new features and user adoption, and Instructure's bold AI initiatives. The discussion highlights the potential for significant changes in the LMS market driven by AI, while also addressing the challenges and uncertainties faced by these companies. takeaways Anthology is facing significant debt restructuring issues. The Blackboard AI feature set is showing value to customers. AI is becoming a central focus for LMS providers. D2L's Fusion Conference showcased a more confident approach. User adoption of AI features is still in early stages. Instructure's IgniteAI represents a bold new direction. There is a disconnect for Canvas between product development and user needs. Continuing education remains a key area for growth. The LMS market is at a critical juncture after 30 years. The impact of AI on user behavior is still uncertain. Future market dynamics will depend on how these companies deliver on their promises.

    1h 16m
  2. OEAA Live at Leeds

    11 JUL

    OEAA Live at Leeds

    The conversation reflects on the Online Learning Summit held at the University of Leeds, discussing the growth of online education, the challenges and opportunities faced by institutions, and the importance of innovation and leadership in navigating change. The speakers emphasize the need for a shift in educational approaches, particularly in light of generative AI and evolving student needs, while also recognizing the enduring relevance of traditional degrees and institutions. *Takeaways* The summit showcased a growing community in online education. There is a need for more student panels at conferences. Common challenges in online education are consistent across regions. Generative AI is changing the landscape of education. The relevance of degrees is increasingly questioned. Change in education is a complex, multifaceted issue. Leadership plays a crucial role in driving change. Innovation often arises from constraints rather than abundance. Incremental change is necessary for traditional institutions. The importance of assessing the impact of educational changes.

    26 min
  3. LMS Market Outlook: Important if not exciting

    30 JUN

    LMS Market Outlook: Important if not exciting

    This conversation delves into the current state of the LMS market, exploring perceptions of stagnation versus excitement, the impact of AI, and the dynamics between major vendors like Anthology, D2L, Instructure, and Moodle. The discussion highlights the challenges and opportunities within the market, including pricing strategies, the role of non-credit education, and the evolving landscape of education technology. 00:00Introduction to the LMS Market Landscape 03:02Market Dynamics: Boring or Exciting? 05:59The LMS Market's Stability and SIS Comparisons 08:53AI's Impact on Education Technology 11:25Vendor-Specific Insights: Anthology and Blackboard 14:11D2L Fusion: Content Development and Pricing Strategies 36:50Engaging with the Community: Hockey and Accents 37:52Adoption of Add-Ons and Impact on Strategy 38:58AI Integration in D2L Brightspace 39:43Management Changes and Their Implications 41:01Pricing Strategies and Market Dynamics 43:03InstructureCon: Expectations and Product Strategy 48:01Moodle's Leadership Transition and Future Direction 54:57Open edX and the Evolving LMS Landscape 01:00:33Sakai and the Relevance of Specialized LMS 01:06:39Governance and Choices in EdTech Management

    1h 9m
  4. US and UK Online Higher Education: Compare and Contrast

    19 JUN

    US and UK Online Higher Education: Compare and Contrast

    Phil interviews Rajay Naik, CEO of Skilled Education and formerly at Open University and Keypath Education, about his perspective on US and UK online higher education. Rajay describes his personal history seeing online from both the US and UK, and the two discuss whether the latter follows the former by five years or if it is more complex. Then Morgan, Neil, and Phil discuss the interview and their perspective on the key topics from the interview. 00:00 Introduction to Online Education Perspectives 34:35 Initial Reactions and Disagreements 36:57 The Impact of the Pandemic on Online Education 38:52 Unbundling Services in Online Education 41:44 International Student Recruitment Dynamics 46:08 Understanding Online Recruitment Strategies 48:43 Crossing Borders in EdTech and OPMs

    51 min
  5. The Rise of the ROI and College Premium Mindset in Higher Education

    3 JUN

    The Rise of the ROI and College Premium Mindset in Higher Education

    This conversation explores the return on investment (ROI) of higher education, comparing perspectives from the US and UK. It discusses the increasing scrutiny on colleges and universities regarding their value, particularly in light of rising student debt. The speakers delve into the implications of metrics used to evaluate educational programs and the potential consequences of these discussions on future educational policies and practices. 00:00Introduction to ROI in Higher Education 05:52The State of College ROI in the US 10:14UK Perspectives on Higher Education Value 17:29The Complexity of Measuring Educational Outcomes 19:25Understanding ROI in Higher Education 22:41The Role of Data Dashboards 27:15Political Influences on Higher Education 30:08Future Trends in Higher Education 35:11The Importance of Industry Alignment

    43 min
  6. If you want to be seen, you must glitter

    22 MAY

    If you want to be seen, you must glitter

    Marketing in online education is a different game than for traditional higher education - different in scale, infrastructure, and in key metrics. But without it, how would an institution reach new learners? This conversation delves into the complexities of marketing in online education, focusing on the challenges faced by institutions and OPMs in recruitment and enrollment strategies. It highlights the increasing costs associated with marketing, the impact of demographic shifts, and the need for precise measurement of marketing effectiveness. The discussion also touches on the differences in marketing approaches between traditional and online education, emphasizing the importance of adapting strategies to meet the unique demands of online learners.

    51 min
  7. Curiouser and curiouser!

    6 MAY

    Curiouser and curiouser!

    Like Alice realizing that nothing in Wonderland worked as she expected, so can it be with marketing online programs from a traditional marketing mindset. The conversation delves into the challenges faced by universities in marketing their online programs, particularly in light of budget cuts and enrollment declines. The discussion highlights the pushback against changes in university structures, the importance of understanding digital marketing, and the evolving role of Online Program Managers (OPMs). The speakers emphasize the need for a student-centric approach in marketing and the complexities involved in transitioning to in-house marketing strategies. 00:00Introduction to Online Education Challenges 03:52Budget Cuts and Institutional Responses 10:21The Shift to In-House Marketing 19:02Understanding Online Marketing Dynamics 24:27Operational Strategies for Online Programs 24:33The Role of OPM Partnerships in University Marketing 30:30Challenges of Program-Specific Marketing 34:18Evaluating the Effectiveness of OPMs 39:28Building Internal Marketing Competence 45:48The Importance of Student-Centric Marketing

    46 min
  8. The questions run too deep . . . for such a simple man

    25 APR

    The questions run too deep . . . for such a simple man

    This conversation explores the evolving landscape of online education, focusing on student demand, preferences, and the implications of recent trends. The discussion highlights the complexities surrounding the perception of online learning, the impact of OPM relationships, and the need for universities to adapt to changing student needs. Phil, Morgan, and Neil analyze data from various reports, emphasizing the importance of understanding student choices and the potential for blended learning models. The discussion raises two questions not often addressed: at what levels will online eduction plateau and stop growing, and do any institutions actually market blended or hybrid course experiences?

    45 min
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Discussions of the postsecondary online education markets, including for Online Program Management (OPM)

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