396 episodes

Unofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.

Unofficial Partner Podcast Unofficial Partner

    • Sport

Unofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.

    UP396 Wedge Issues - Overthinking the Golf Business with Iain Carter

    UP396 Wedge Issues - Overthinking the Golf Business with Iain Carter

    Wedge Issues is a new series focused on the business of golf.Our first guest is the BBC's voice of golf Iain Carter, who leads the corporations coverage of the sport across audio and online at a time of unprecedented upheaval.The traditional men's game has been attacked by LIV Golf, backed by Saudi's PIF money, which is attempting to disrupt the monopolies enjoyed by the PGA and European Tours.Carter has had a ringside seat from which to study the power games, greed and political machinations...

    • 52 min
    UP395 Wanna buy a Hundred Franchise?

    UP395 Wanna buy a Hundred Franchise?

    Let us take you inside the Great Hundred Franchise Sell-OffThe Hundred is the England and Wales Cricket Board’s controversial short form format. This week, the ECB has secured an agreement on a funding model between the host and non-host counties - those counties who have a Hundred franshics and those who don’t. This could have seismic ramifications for the domestic game in England and Wales, kickstarting a process that will see a large injection of private capital into teams presently o...

    • 43 min
    UP394 Athletics CEO: 'The Olympics are in far more trouble than most people realise'

    UP394 Athletics CEO: 'The Olympics are in far more trouble than most people realise'

    Jack Buckner is the former two Olympic Games athlete and 5000 metre European Champion who is now CEO of UK Athletics, the governing body for track and field in Britain. Buckner has held the same position at British Triathlon and more recently British Swimming. This followed a career in sports marketing at Adidas, in the UK, Germany and the US.The impetus for our conversation was a recent announcement that UKA was entering a three way partnership with London Marathon Events and the Great North...

    • 53 min
    UP393 The Bundle - Overthinking the sports media market

    UP393 The Bundle - Overthinking the sports media market

    Our regular deep dive in to the latest happenings in sports media, with regular co-hosts Murray Barnett and Yannick Ramcke. The episode covers a variety of topics starting with the NFL's strategic move to stream Christmas Day games on Netflix and the broader implications for live sports streaming. They delve into Sky Sports Plus' new streaming options for the EFL and how it impacts individual sports leagues and traditional linear broadcasting. The conversation further touches on Serie A'...

    • 1 hr 2 min
    UP392 Has NBC earned the right to host Premier League games in the US?

    UP392 Has NBC earned the right to host Premier League games in the US?

    NBC has built an audience for the Premier League in North America, creating a broadcast home for English club football for more than a decade. The television giant's latest six year deal is worth $450million-per-season to the league, more than five times the size of their original US rights deal, in 2013. Does that money buy them the right to host Premier League games in the USA? Adam Crafton of The Athletic/New York Times has just moved over to the US to cover the run-in to the 2026 FIFA Wor...

    • 52 min
    UP391 What are Sportradar's big sport business bets?

    UP391 What are Sportradar's big sport business bets?

    Sportradar is one of the big beasts of the sports business, providing software, data and content through subscription and revenue share arrangements to sports leagues, betting operators and media firms. It serves more than 1,600 customers across 120 countries, including DraftKings, Twitter and ESPN, and is an official partner of the National Basketball Association, the National Hockey League and the NASCAR. In 2001, it went public with an IPO on the NASDAQ , which valued the company at $8bill...

    • 46 min

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