Wag The Dog Newsletter Podcast Philippe Borremans

As you might have heard, the European AI Act 🇪🇺, was officially adopted last week following a political agreement in December 2023.


It represents the world's first comprehensive legislation to regulate artificial intelligence (AI) systems within the European Union. This ground-breaking regulation aims to:


“Ensure that AI systems deployed in the EU are safe, transparent, traceable, non-discriminatory, and environmentally friendly, while promoting innovation and competitiveness.”


For crisis and risk communication professionals, the implications of this new legislation are significant and complex.


In this Wag The Dog edition, I’ll try to get my head around the implications for crisis communication.

This episode discusses the concept of "Disease X," a hypothetical pathogen that could cause a future pandemic. It emphasizes the importance of preparation in crisis communication and emergency management for businesses and organizations. Strategies include building flexible plans, engaging with communities, exchanging information effectively, prioritizing training in risk communication, and maintaining clear, consistent messaging. The episode underscores the significance of being proactive to mitigate the impacts of unforeseen health crises, drawing lessons from the COVID-19 pandemic to enhance global health security.

"Artificial Intelligence in Crisis Response: Perspectives from Communication Experts" is now available!


The report analyses how AI is changing risk, crisis, and emergency communication worldwide.🌍


Key insights include:


Practical AI applications in crisis managementThe benefits and challenges of integrating AI into communication strategiesPerspectives on AI across different experience levels and sectorsGeographical insights into AI adoption and attitudesThe critical need for education and understanding of AI in our field

The report is based on a survey of 84 professionals from around the world, offering diverse experiences and perspectives.

Welcome to another episode of Wag The Dog, where we dive into the intriguing world of AI chatbots and their potential role in espionage. It may sound like something straight out of a spy novel, but the reality is that our friendly chatbots could be acting as unwitting intelligence agents!

In this episode, I explore the STEEP framework (Social, Technological, Economic, Environmental, Political) for analyzing current scenarios in AI and crisis communication.


I present and dissect four distinct potential scenarios, focusing on how each STEEP dimension influences AI's role in crisis management and communication strategies.


My aim is to equip listeners with a deep understanding of both the challenges and opportunities at the intersection of AI, communication, and crisis response in the present context.


Join me for an insightful exploration into the current landscape of AI-enhanced crisis communication.

In today's episode, we'll cover the recent OpenAI announcement of GPT4's new features, like expanded and customizable models, and what this exactly means for crisis communicators.