LabTalks: The Non-Fungible Podcast Alkimi Exchange

In part 2 of the second episode of LabTech, we delve into the programmatic ecosystem, examining the technology and roles within the legacy AdTech industry and how Alkimi is revolutionizing it.
Join Chandru and Chorley as they discuss the programmatic advertising landscape and Alkimi's unique approach. They explore the ethos and purpose behind Alkimi, addressing key concerns in legacy digital advertising, particularly transparency issues.

Join us as we shed light on how Alkimi is setting a new standard in the advertising industry.

In the second episode of LabTech, we delve into the fundamentals of programmatic advertising & the legacy AdTech industry.
Join Chandru and Chorley as they break down what programmatic advertising is, starting with the role of publishers. They discussed the evolution from traditional ad placements to real-time bidding, detailing how ad units are sold through a complex ecosystem, Supply Side Platforms (SSPs), ad exchanges, and Demand Side Platforms (DSPs), highlighting their significance in the current landscape.

In this episode, we sit down with for an insightful podcast with Alessandro De Zanche, Media Monetisation Consultant at ADZ Strategies, to discuss the evolving landscape of digital advertising. He shares insights from his decades of experience working with publishers like Yahoo and News UK.
Topics covered include challenges and innovation in publishing, Apple's privacy changes, the importance of prioritising audiences over advertisers, the role of blockchain and Web3 in fostering community engagement, and the potential of AI in shaping the future of immersive content and advertising.
Ben also sheds light on Alkimi's mission to deliver fair revenue share for publishers through blockchain technology and the value of storytelling in advertising.

In the very first episode of LabTech, we dive into the world of Alkimi and explore the latest innovations happening behind the scenes.
Join Chandru and Chorley as they discuss their recent trip to India, where they connected with our team and partners to refine our product and explore new market opportunities. They discussed the role of blockchain in creating a transparent and efficient advertising ecosystem, the transition from nodes to validators, and the benefits for our community. And that's not all! We’re tackling burning questions straight from our listeners and share exciting news about the future of Alkimi Labs. If you have any more questions for LabTech, don't hesitate to drop them in the comments below or join the conversation on Twitter using the hashtag #LabTech .

In this LabTalks podcast episode, we welcomed back Mark Pearce, also known as "THE LAWYER," for an insightful conversation about all things Alkimi.

Mark and Ben dove into various topics, including the recent India trip where our founders met the team and developers who have played a significant role in building the exchange we have today.

They explored the unique challenges and opportunities in India's crypto landscape, navigating taxation and regulations.

Throughout the episode, Mark and Ben also discussed the importance of selecting reliable partners, the ever-evolving crypto market, and Alkimi's potential for international expansion.

They wrapped up with reflections on Alkimi's growth, revenue milestones, and future prospects in the dynamic realm of digital advertising and blockchain technology.

Join us for a thought-provoking discussion on the critical challenges facing the AdTech industry and the imperative of sustainability. Explore firsthand experiences from Claire Gleeson-Landry, who brings insights from her tenure at The Guardian and GoodLoop, shedding light on the challenges and inefficiencies within the industry.
Discover why sustainability must transition from being a trend to becoming a core consideration in decision-making. Gain valuable perspectives on the impending "cookie apocalypse", the push for behavioural change, and the transformative potential of innovative solutions.