Write Publish Market Jodi Brandon

Today Jodi is joined by Latasha Doyle, the virtuoso behind Uncanny Content and Uncanny Unedited. They discuss the world of email marketing, funnels, and how they can effortlessly integrate with the lifecycle of your book.
Latasha is a seasoned copywriter and marketing strategist, and she explains how your book is an extensive marketing tool that works both top and bottom of the funnel. Jodi and Latasha explore how email marketing can substantially increase your odds of conversion, and why owning your email list is paramount in the ever-changing landscape of social media.
Latasha also shares her insights on the evolution of book marketing in the face of an increasingly digital and self-publishing environment, including tapping into book influencer culture, maintaining brand alignment between your business and your author persona, and the critical realization and understanding that your book is a continual part of your product suite.
 
Time Stamps:
03:18 Use book or chapter to attract customers.
09:02 Leverage networks for effective book promotion.
13:44 Podcast offers writing challenge for productive business owners.
22:40 Leverage book in marketing and advertising effectively.
23:52 Author wants control over time and promotion.



Keywords:
Entrepreneur, Writing a Book, Book Publishing, Podcast, Marketing, Content and Copy Agency, Romance Books, Paranormal Fantasy, Email Marketing, Marketing Strategies, Self-Published Works, Fiction Writers, Book Marketing Partner, Marketing Strategist, Content Marketing, Business Growth, Nonfiction Authors, Book Launch, Speaking Engagements, Consulting, Traditional Publishing, Self-Publishing, Hybrid Publishing, Intellectual Property, Book Tours, Advanced Reader Copies, Social Media, Influencer Marketing, Bookstagram, Book Talk
 
Resources Mentioned:
The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
 
About Our Guest:
Latasha Doyle owns Uncanny Content, a full-service content and copy agency. She and her team bonded over a love of books — mostly romance and paranormal fantasy — that led them to create a new branch of the business: Uncanny Unedited. Today, Uncanny Unedited serves fiction writers with marketing strategies that help them stand out, sell more of their self-published works, and build a following of rabid fans. 



uncannycontent.co
uncannycontent.co/strategy-intensives



LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/14pwZSqf22JHwe46NO4PO-ymPXWqg6AAYU_rBSJ9nQ8A/edit?usp=sharing
 

In this episode, Jodi, with guests Ginny Krauss and Elli Runkles of Supported CEO, explore the concept of capacity for business owners, particularly when it comes to book writing. Jodi, Ginny, and Elli discuss what it really means to manage your time, energy, and headspace while running a business. Ginny and Elli get real about bouncing back from burnout and share how to tell if you're taking on too much (and what to do about it).
 
Time Stamps:
00:00 Closed businesses, discovered selves, now helping others
05:29 No time doesn't just mean lack of time
07:32 Entrepreneurship led to burnout, balance is crucial
11:59 Balancing work life and personal priorities
14:11 Prioritize tasks, identify energy drains, and re-evaluate
18:14 Recommend prioritizing and organizing tasks intentionally
19:44 Review obligations, adjust expectations, make space intentionally
25:25 Rest, recharge, and prioritize self-care in small moments
29:25 Reevaluating priorities and facing fear for growth
31:14 Normalize conversation about support for writing projects
34:50 Book for entrepreneurs and creatives, with exercises
36:56 Discover more on book publishing - join!
 
Keywords:
podcast, entrepreneurs, burnout, Supported CEO, Ginny Krauss, Elli Runkles, capacity planning, energy levels, support systems, brain dump, acknowledgment sections, personal well-being, business goals, "Maybe You Should Talk to Someone", Lori Gottlieb, "You the Story", Ruta Sepetys, mentorship, Author Entrepreneurs Lab, societal pressure, rest, intentional tasks, self-trust, personal stories, writing routine, ready, set, write challenge, making space, obligations, creative support, increasing capacity
 
Resources Mentioned:
The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
Maybe You Should Talk to Someone by Lori Gottlieb
You: The Story by Ruda Sepetys



About Our Guests:
Ginny Krauss & Elli Runkles are marketers turned alignment coaches and Co-Founders of Supported CEO. Their mission is to help busy entrepreneurs thrive in both life and business without burning out, by becoming more supported versions of themselves. Ginny & Elli have 15+ years of entrepreneurial experience both having previous businesses prior to coming together to co-found Supported CEO in 2023. They are both Americans who have had the unique experience of living abroad for over a decade, Ginny lives in Germany and Elli lives in Portugal. They also are the hosts of the Supported CEO podcast!
 
Learn how to 2x your capacity with our 20 minute free training: www.supportedceo.com/capacity
 
Listen to the Supported CEO podcast: https://podcasts.apple.com/gb/podcast/supported-ceo-podcast/id1696108460
 
Connect with us on Instagram: www.instagram.com/supported_ceo 
 
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
 
https://docs.google.com/document/d/1VCEDj0AXgFuch7EYjW8xsfdx79zaF3kfVTzy0U36JfM/edit?usp=sharing
 

In this episode of the Write Publish Market podcast, host Jodi Brandon sits down with guest Sharon Leger to discuss her book journey. Sharon, a former teacher turned life coach for busy moms, shares her experience of writing, publishing, and marketing a book to help moms create lives they are obsessed with. She talks about the evolution of her book project, the challenges she faced during the process, and how she's using her book to engage with her audience and inspire other moms. Sharon also gives valuable advice to business owners considering writing a book and shares some reading recommendations. Join us as we delve into Sharon's insightful journey and learn from her experience in the book publishing world.
Time Stamps:
00:00 Coaching moms, saw need, wanted to write
03:32 Empowering moms through accessible information and coaching
06:51 Wish I knew about buffer time
11:37 Author struggles with book's target audience
15:08 Pausing coaching to focus on book launch
17:46 Commit to writing process, achieve book completion
20:10 The Gap and the Game
23:37 Grateful for listening, explore book publishing mentorship
 
Keywords:
book publishing, writing a book, entrepreneurs, business growth, marketing a book, coaching, motherhood, self-publishing, book cover, writing process, revision process, publishing process, marketing process, actionable steps, reading recommendation, audiobooks, nonfiction books, fiction books, busy moms, personal growth, goal-setting, success stories, example for other moms, business owner, nonfiction recommendations, fiction recommendations, self-improvement, feedback, inspiration
 
Resources Mentioned:
The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite



About Our Guest:
Sharon Leger is a former elementary school teacher who ditched the chaos of the classroom to become a life coach for busy moms. Her ultimate goal is to help moms create lives they are obsessed with.
 
Website: https://sharonlegercoaching.com/
Instagram: https://www.instagram.com/sharonlegercoaching/
 
Book: https://www.amazon.com/How-Design-Your-Life-Creating/dp/B0CRLGKJB6/ref=sr_1_1?crid=IZ26G7JOI4HG&keywords=how+to+design+your+life+sharon+leger&qid=1706745763&sprefix=how+to+design+your+life%2Caps%2C208&sr=8-1 



LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/1s7VO1ZVU4mmGnt1tLLIRMJUu97SSB6mIM4zKZP28HfY/edit?usp=sharing
 

In this episode of Write Publish Market, host Jodi Brandon sits down with Katie Zeliger, founder of Marakee Press, a hybrid publishing company. Katie shares her inspiring journey of supporting first-time authors in getting their books from the first draft to distribution. She talks about her experience working as a mental health advocate and counselor, and how it has influenced the high-touch services her company provides to authors. Katie also sheds light on the world of hybrid publishing, distinguishing it from vanity publishing and highlighting its benefits for authors who may not fit into traditional publishing and are overwhelmed by self-publishing options. Jodi and Katie discuss the importance of researching and finding the right fit in hybrid publishing, and Katie gives valuable advice for local and regional authors looking to build relationships with their community and local stores. Finally, Katie shares a book recommendation, offering a glimpse into her current read. Tune in to this insightful episode to gain a deeper understanding of hybrid publishing and its potential for authors seeking to bring their books to life.
Time Stamps:
00:00 Participant dreams of publishing book, surprises counselor.
04:22 Empowered man with basic English writes WWII story.
08:19 Develop writing routine with ready set write challenge.
11:14 IBPA emphasizes transparency, negotiable contracts, quality standards.
16:05 Choosing a publisher depends on personality. Research options.
20:10 Katie, thanks for the clear and concise advice.
21:55 Grateful for listening, explore author Entrepreneurs Lab.
 
Keywords:
book publishing, entrepreneur, writing, author, publishing industry, hybrid publisher, Meraki Press, first-time authors, traditional publishing, self-publishing, self-publishing options, predatory press, vanity publishing, hybrid standards, IBPA, Independent Book Publishing Association, book creation, ghostwriting, developmental edits, marketing strategies, local authors, regional authors, bookstore relationships, local stores, distribution, quality publishing, genre, traditional publishing contract
 
Resources Mentioned:
IBPA Hybrid Publisher Criteria: https://www.ibpa-online.org/page/hybridpublisher
IBPA Industry Standards Checklist: https://www.ibpa-online.org/page/standardschecklist 
The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
 
About Our Guest:
Katie Zeliger (zel-eh-ger) is a hybrid publisher in central western Pennsylvania. She began Meraki Press three years ago as a means to support first time authors on their journey from first draft to distribution. Katie has a background as a humanitarian aid worker and mental health advocate and counselor, which she uses to better serve their authors, allowing them a uniquely high-touch service. Katie is recently married and loves spending her days sipping lattes, reading and writing.
 
website: www.merakipress.org
instagram: @merakipress_design
free ebook "A Quick Guide to Publishing" www.merakipress.org/freebie



LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/12fNXDhlDXxyFD4S68hIIJcXGULq48UYQP_JU4JxIKnU/edit?usp=sharing
 

In this episode of Write Publish Market, host Jodi Brandon busts common myths about book publishing, debunking misconceptions and setting the record straight. From traditional publishing deals to bestseller lists and ghostwriting, listeners gain valuable insights into the reality of the publishing world. With Jodi's expertise and straightforward approach, this episode offers invaluable guidance for entrepreneurs navigating the book publishing journey.



Time Stamps:
00:00 Book sales don't make money for businesses.
05:29 Consider launch timing around relevant awareness months.
09:26 Valuing time and effort, creating without cheating.
10:45 Book publishing podcast, join author entrepreneurs lab.



Keywords:
entrepreneur, writing a book, book publishing, marketing, myths, traditional publishing, book marketing, publicity, media opportunities, author, hybrid publishing, self-publishing, royalty checks, lead generation, speaking fee, book sales, launch timing, book launch, business plan, organization, holiday promo, financial literacy, bestseller lists, vanity metrics, ghostwriter, repurposed content, YouTube transcripts, podcast transcripts, email marketing, path to publication, business owners writing books, CEOs writing books, entrepreneurs writing books, book writing for entrepreneurs, book writing for business owners, book writing for CEOs, Ready Set Write challenge



Resources Mentioned:
The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite



LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/1iYvCsOwplIwZtM7hde-Lk5vZhmZl0SIE0qL-Z7v3Tk8/edit?usp=sharing
 

In this episode, host Jodi Brandon and email marketing expert Bev Feldman dive into the nuances of crafting effective email marketing strategies for book writers and entrepreneurs. They stress the importance of regular reviews, personalized funnels, and the pitfalls of "set it and forget it" email sequences, sharing insights to enhance engagement and avoid overwhelming subscribers. The episode wraps up with Jodi promoting her mentorship membership and Bev's book recommendations, highlighting their personal reading habits and adjustments to make room for reading in their busy lives.



Time Stamps:
00:00 Bev Feldman: Jewelry designer turned tech consultant.
04:50 Balancing focus between business and book marketing.
07:53 Advise clients allowing email opt-outs for marketing.
10:41 Segment people based on purchase behaviors for marketing.
13:28 Filter out automated sequence for newsletter segment.
17:55 Recommend welcome onboarding sequence to build rapport.
21:05 Advice on email management and business strategy.
25:55 Reading three books, including new library books.
28:10 Reworked morning routine for reading, coffee, kids.



Keywords:
Bev Feldman, Jodi Brandon, email marketing, reading habits, open rates,  click through rates, email engagement, email sequences, business planning, email performance analysis, desktop and mobile testing, overwhelmed funnels, follow-up emails,  email marketing sequence, automated welcome sequence, autoresponders, book updates, book publishing, ConvertKit consulting, email automation, book launch marketing, email segmentation, client status, newsletter deliverability, business owners writing books, CEOs writing books, entrepreneurs writing books, book writing for business owners, book writing for CEOs, book writing for entrepreneurs



Resources Mentioned:
The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB
 Rouge by Mona Awad
He, She, They by Skylar Baylar
Doppelganger: A Trip into the Mirror World by Naomi Klein



About Our Guest:
Bev Feldman is a jewelry designer turned tech nerd at Your Personal Tech Fairy. As an email marketing consultant specializing in ConvertKit, Bev provides personalized strategies for established coaches, consultants, and service providers who want to automate their email marketing but are feeling done with one-size-fits-all advice that doesn't take into account your business model, your list size, what you sell, and how you want to show up. Bev's expertise lies in thinking big while paying attention to the tiny details - with a dash of magic - that allow you to send the right emails to the right subscribers. When she's not playing around in ConvertKit, Bev's either playing the piano, wrangling her two kids, or reading a book or two of the analog variety. 
 
https://yourpersonaltechfairy.com/publish




LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/1pkBUH28QeUFr99uBvdC6wbrl6n8qhhr1WBgNAKRisKk/edit?usp=sharing