13 min
Episode 032: The Evil Genius behind menthol addiction PAVe: Big Tobacco Messed with the Wrong Moms
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- Education
Decades ago, tobacco Industry research revealed that menthol amplifies nicotine addiction, especially in African Americans; the more melanin in a smoker’s skin, the greater menthol’s impact. Armed with this knowledge, Big Tobacco methodically marketed menthol combustible cigarettes to African Americans; the more melanin in a smoker’s skin, the greater menthol’s impact.(In 2009, when the federal government banned flavored cigarettes, menthol was the blatant exemption.)Last April, a...
Decades ago, tobacco Industry research revealed that menthol amplifies nicotine addiction, especially in African Americans; the more melanin in a smoker’s skin, the greater menthol’s impact. Armed with this knowledge, Big Tobacco methodically marketed menthol combustible cigarettes to African Americans; the more melanin in a smoker’s skin, the greater menthol’s impact.(In 2009, when the federal government banned flavored cigarettes, menthol was the blatant exemption.)Last April, a...
13 min