Laurenne Mercier on Creating Authentic Relationships in Sports Behind the Scenes

This week I sat down with Laurenne Mericer, Founder of Treadstone Sports, a marketing agency based out of Calgary working with NHL players to collaborate and connect with the cities and communities they play in.

We talk about her start into the sports world working with the Nashville Predators during their playoff run, how she decided to shift her career path and start something completely new, then eventually found her way back into sports by starting Treadstone. Laurenne sheds light on the difficulties of being an entrepreneur and advice on how to push through them! I love learning about this side of marketing, especially in sports and how Treadstone works with athletes to support locally! I can’t wait for the first hockey game back in the dome, but in the meantime listen to this great conversation ! Let's get into it!