020 - Are you losing sight of your "big why" in your content‪?‬ Naked Copy Podcast

You've probably heard of Simon Sinek's famous Golden Circle model of influence. The most influential companies start with WHY first - as in why they even exist. I found several parallels in this model when it comes to creating content that actually moves readers to take action. Thing is... most companies aren't even aware they are losing sight of their "Why" in their content. Bottom line - you need to know your big "WHY", and make it a helluva strong one if you are to show up consistently in your content in 2021. To grow your organic leads 2x next quarter (or 1,000++% next year) check out my signature blog content service at: 👉🏽 https://thenakedcopy.com/lead-lift-off