53分
#139: Strategy | Building Community in B2B, LinkedIn Organic, and Influencer Partnerships (with Chris Walker) Exit Five: B2B Marketing with Dave Gerhardt
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- マーケティング
Dave joins Chris Walker for a Refine Labs Expert Series event. Chris is the Founder & Executive Chairman of Refine Labs and Founder & CEO of Passetto. They discuss
The principles of building a communityLinkedIn personal vs. company page engagementThe role of executives in thought leadership contentHow companies are leveraging influencer partnershipsHow to approach LinkedIn organic and grow your audienceTimestamps
(00:00) - - Intro
(06:57) - - Importance of Community Engagement
(11:14) - - Tailoring Marketing Strategies to Target Audiences
(13:46) - - Depth Over Width in Influencer Strategy
(16:08) - - Leveraging Influencer Networks for Product Promotion
(19:18) - - Importance of Laser Focus in Content
(24:45) - - Organic vs. Paid Content Amplification
(28:29) - - Leveraging Content for Successful Advertising
(34:07) - - The 1% Mindset in Achieving Success
(37:08) - - Creation Strategies: Leveraging Existing Comfort Zones
(41:08) - - Utilizing Content Variation for Effective Marketing
(44:01) - - Investing in Employee Long-term Value
(46:36) - - Validating and Refining Effective Communication Strategies
(49:59) - Identifying Trending Topics on LinkedIn for Content Creation
Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by PharosIQ.
In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers.
Yet your growth goals remain unchanged.
PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently.
They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes.
Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition.
Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that’s P-H-A-R-O-S-I-Q dot com slash exitfive one word right now.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
Dave joins Chris Walker for a Refine Labs Expert Series event. Chris is the Founder & Executive Chairman of Refine Labs and Founder & CEO of Passetto. They discuss
The principles of building a communityLinkedIn personal vs. company page engagementThe role of executives in thought leadership contentHow companies are leveraging influencer partnershipsHow to approach LinkedIn organic and grow your audienceTimestamps
(00:00) - - Intro
(06:57) - - Importance of Community Engagement
(11:14) - - Tailoring Marketing Strategies to Target Audiences
(13:46) - - Depth Over Width in Influencer Strategy
(16:08) - - Leveraging Influencer Networks for Product Promotion
(19:18) - - Importance of Laser Focus in Content
(24:45) - - Organic vs. Paid Content Amplification
(28:29) - - Leveraging Content for Successful Advertising
(34:07) - - The 1% Mindset in Achieving Success
(37:08) - - Creation Strategies: Leveraging Existing Comfort Zones
(41:08) - - Utilizing Content Variation for Effective Marketing
(44:01) - - Investing in Employee Long-term Value
(46:36) - - Validating and Refining Effective Communication Strategies
(49:59) - Identifying Trending Topics on LinkedIn for Content Creation
Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by PharosIQ.
In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers.
Yet your growth goals remain unchanged.
PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently.
They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes.
Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition.
Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that’s P-H-A-R-O-S-I-Q dot com slash exitfive one word right now.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
53分