51分
#140: Marketing Strategy | Intent Data, Back to Basics with ABM, and B2B Non SaaS (with Christopher Rack) Exit Five: B2B Marketing with Dave Gerhardt
-
- マーケティング
Dave is joined by Christopher Rack, CEO of pharosIQ. Chris is a seasoned leader with a track record of driving remarkable growth. With experience spanning individual contributions to executive leadership, he's led four sales organizations to achieve 10x growth in just 2-3 years. His leadership ethos prioritizes building robust processes and fostering winning cultures rooted in a human-first approach.
They discuss
The future of intent dataABM in 2024The importance of unique positioningMarketing in industries like packaging and logisticsHow to stand out in a crowded marketTimestamps
(00:00) - - Intro
(06:46) - - Embracing Timeless Marketing Principles
(08:45) - - The Impact of Positioning on Marketing
(13:42) - - Adapting to Remote Work
(16:32) - - Identifying early-stage problems and solutions
(19:39) - - Decoding Intent Data in B2B Marketing
(23:20) - - Regulation and Data Privacy in Advertising Platforms
(31:03) - - Strategies for Meaningful Outreach Using Intent Data
(31:51) - - Redefining ABM: Back to Basics
(38:04) - - Focused Sales Strategy: Quality Over Quantity
(38:56) - - ABM: Leveraging Your Network
(42:58) - - The Naming Challenge in Branding
(46:59) - - The Power of Execution Over Strategy
Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by PharosIQ.
In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers.
Yet your growth goals remain unchanged.
PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently.
They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes.
Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition.
Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that’s P-H-A-R-O-S-I-Q dot com slash exitfive one word right now.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
Dave is joined by Christopher Rack, CEO of pharosIQ. Chris is a seasoned leader with a track record of driving remarkable growth. With experience spanning individual contributions to executive leadership, he's led four sales organizations to achieve 10x growth in just 2-3 years. His leadership ethos prioritizes building robust processes and fostering winning cultures rooted in a human-first approach.
They discuss
The future of intent dataABM in 2024The importance of unique positioningMarketing in industries like packaging and logisticsHow to stand out in a crowded marketTimestamps
(00:00) - - Intro
(06:46) - - Embracing Timeless Marketing Principles
(08:45) - - The Impact of Positioning on Marketing
(13:42) - - Adapting to Remote Work
(16:32) - - Identifying early-stage problems and solutions
(19:39) - - Decoding Intent Data in B2B Marketing
(23:20) - - Regulation and Data Privacy in Advertising Platforms
(31:03) - - Strategies for Meaningful Outreach Using Intent Data
(31:51) - - Redefining ABM: Back to Basics
(38:04) - - Focused Sales Strategy: Quality Over Quantity
(38:56) - - ABM: Leveraging Your Network
(42:58) - - The Naming Challenge in Branding
(46:59) - - The Power of Execution Over Strategy
Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by PharosIQ.
In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers.
Yet your growth goals remain unchanged.
PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently.
They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes.
Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition.
Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that’s P-H-A-R-O-S-I-Q dot com slash exitfive one word right now.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
51分