5 Game Elements Every Marketing Campaign Must Have: Neil Patel Reference Gamify

Gamification works by encouraging users to engage in desired behaviours, by showing a path to mastery, and by taking advantage of our human psychological predisposition to engage in gaming.Smart marketers use it to increase consumer engagement and influence consumer behaviour. In order to achieve this, consumers should be rewarded with virtual items (like points) for specific behaviour (e.g. buying something, signing up, using the product, filling out their profile), and those virtual items s...