2本のエピソード
Agency Superpowers Justin
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- ビジネス
A human approach to gain a deeper understanding of target consumers.
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Be A Lean Agency
Uncover the Human Element of Data Targeting: Go Beyond Cardboard Personas with Jonathan Ricard.
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Social Tribes and Insight Vibes
Agencies have more data than ever at their disposal, but the best agencies wield that data to drive better client performance and win new business. That’s how multicultural marketing leader Dieste takes a human approach to gain a deeper understanding of target consumers. It develops more robust personas of different social tribes to drive content engagement and double audience sizes for leading brands.