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Duke economist and New York Times best-selling author Dan Ariely ("Predictably Irrational," "Payoff: The Hidden Logic That Shapes Our Motivations" is your host for a weekly series of informal one-on-one chats with researchers in social and natural sciences.

Arming the Donkeys Duke University

    • 社会科学

Duke economist and New York Times best-selling author Dan Ariely ("Predictably Irrational," "Payoff: The Hidden Logic That Shapes Our Motivations" is your host for a weekly series of informal one-on-one chats with researchers in social and natural sciences.

    The Switching Type

    The Switching Type

    Companies in the electric power industry want to keep their current customers and attract new ones. But when customers move to a new residence, they often switch providers. So, what’s the most effective way to convince these customers to switch back? A recent study suggests that goal-oriented go-getters are motivated not just by saving money, but by completing a task. Julie O’Brien, a research associate at Duke’s Center for Advanced Hindsight, talks with Dan Ariely about the "switching type” of personality and a novel way to appeal to customers.

    • 8分
    Inheritance: What's a Fair Share?

    Inheritance: What's a Fair Share?

    Inheritance: What's a fair share? What’s the fairest way to divide an inheritance? Fifty-fifty? A larger share for one heir than another? Conor Artman, a research associate at Duke’s Center for Advanced Hindsight, joins Dan Ariely to talk about a recent experiment on inheritance, with interesting findings.o

    • 7分
    What Makes a Great Parent

    What Makes a Great Parent

    Duke’s Dan Ariely talks with Erica Reischer, author and parenting coach, about how to raise respectful and responsible children.

    • 10分
    Chimps and Choices

    Chimps and Choices

    Dan Ariely, Duke University

    • 9分
    All in the Mind

    All in the Mind

    Dan Ariely, Duke University

    • 8分
    Imaginary Memories

    Imaginary Memories

    Dan Ariely, Duke University

    • 10分

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