The Asia Tech Podcast welcomed Nathalie Rafeh, CEO of Splashup, to discuss some of the issues and opportunities surrounding starting a brand in today's market. She also acknowledges the challenges of navigating the ecosystem and marketing a brand effectively. Nathalie explains how Splashup, an AI-driven partnerships platform, helps brands connect with complementary brands post-checkout to reach new target audiences.
Some of the larger topics Nathalie covered:
Why communities are so important for brand building
How privacy has become a big concern for online shoppers
The significance and impact of changes in privacy and cookie tracking on the advertising landscape
How AI enhances the pos-purchase experience to help brands connect with complementary brands
The insights gained and the power of sharing ideas as a startup advisor at UNSW's Entrepreneurship Division
Why building a startup is like surfing!
Some other titles we considered for this episode:
A Beautiful Entrepreneurial Curse
It’s All About the Back and Forth
We Are this New Channel That Is More Cost Effective
Build a Community First
It's Just Like Surfing