EP 289 - Nathalie Rafeh - Splashup - I Was Set On Solving the Customer Experience Problem Asia Tech Podcast

The Asia Tech Podcast welcomed Nathalie Rafeh, CEO of Splashup, to discuss some of the issues and opportunities surrounding starting a brand in today's market. She also acknowledges the challenges of navigating the ecosystem and marketing a brand effectively. Nathalie explains how Splashup, an AI-driven partnerships platform, helps brands connect with complementary brands post-checkout to reach new target audiences.

Some of the larger topics Nathalie covered:


Why communities are so important for brand building
How privacy has become a big concern for online shoppers
The significance and impact of changes in privacy and cookie tracking on the advertising landscape
How AI enhances the pos-purchase experience to help brands connect with complementary brands
The insights gained and the power of sharing ideas as a startup advisor at UNSW's Entrepreneurship Division
Why building a startup is like surfing!

Some other titles we considered for this episode:


A Beautiful Entrepreneurial Curse
It’s All About the Back and Forth
We Are this New Channel That Is More Cost Effective
Build a Community First
It's Just Like Surfing